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001-es BibID:	BIBFORM130242
Első szerző:	Földi Kata (közgazdász)
Cím:	Bibliographic Cluster Analysis and Qualitative Research of Male Consumer Trend Groups in Hungary / Kata Földi, Róbert Sándor Szűcs, Katalin Vargáné Csobán
Dátum:	2025
ISSN:	2286-0452
Megjegyzések:	This study investigates the evolving perceptions of masculinity and the resulting male consumer trend groups in Eastern Hungary. It explores the changing roles of men, who increasingly embrace non-traditional attributes and redefine masculinity in response to social and economic shifts. The originality of the research lies in its combination of bibliographic cluster analysis and in-depth qualitative interviews, offering a novel understanding of male trend groups through a multi-method approach. The study identifies key consumer segments, such as metrosexuals, ubersexuals, and LOHAS men, while also uncovering the complexities of modern masculinity. Analyzing these groups highlights how work, health, and risk management influence men's consumer behaviours. The results emphasize the need for businesses to adapt their marketing strategies to reflect the nuanced identities of male consumers. Practical applications include targeted marketing efforts that align with specific trend groups, enabling businesses to engage this evolving demographic effectively. The study's innovative approach contributes valuable insights for marketing professionals and researchers in gender studies.
Tárgyszavak:	Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk Male Consumer Trend Groups Evolving Masculinity Bibliographic Cluster Analysis Qualitative Research Marketing Strategies LOHAS Men
Megjelenés:	Cross-Cultural Management Journal. - XXVII : 1 (2025), p. 41-53. -
További szerzők:	Szűcs Róbert Sándor (1981-) (közgazdász) Vargáné Csobán Katalin (1975-) (angol nyelv és irodalom szakos tanár, közgazdász)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM081495
Első szerző:	Suroso, Agus
Cím:	The Impact of Digital Marketing on Rural Product: A Case Study in Sumbang, Indonesia / Agus Suroso, Amber Lumbantoruan, Mafudi, Ascaryan Rafinda
Dátum:	2019
ISSN:	2286-0452
Megjegyzések:	This paper focuses on the potential of the plantbased production in Sumbanga, a region located in Banyumas, Indonesia. A lot of villagers in Sumbang are plant growers, making Sumbang a place with great potential for plant-based production. However, villagers do not take advantage of this reality and the study higlights the main problem encountered: villagers are not aware of the potential their rural area has. The research uses action research methodology, which combines doing research, taking action and making the necessary changes after profound critical reflection on the consequences of the envisaged measures. This paper examines the potential of the area and analyses the findings of the focus group discussions with several parties (rural authorities, rural public figures, managers of the village owned companies etc.) with a view to devising the action strategy for implementing the digital marketing policy. Following the introduction of the digital marketing strategies the research also focuses on the impact social media may have on the sales of rural products.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk Digital Marketing Rural Product BUM Des
Megjelenés:	Cross-Cultural Management Journal. - 21 : 2 (2019), p. 89-94. -
További szerzők:	Lumbantoruan, Amber Mafudi Rafinda, Ascaryan (1989-) (financial behaviour)
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM123323
Első szerző:	Ulziibadrakh, Zoljargal (PhD hallgató)
Cím:	Exploring attendance by demographics in the case of Mongolian performing arts organizations / Zoljargal Ulziibadrakh, Zoltán Szakály
Dátum:	2024
ISSN:	2286-0452
Megjegyzések:	The cultural market is undergoing increasing complexity; necessitating organizations to delve into a more detailed and thorough understanding of their target audiences than ever before, to effectively meet their needs and expectations. Acquiring and retaining audiences poses a significant challenge for performing arts organizations. The success of these businesses depends on their ability to comprehend the traits and behaviors of their target audiences. This study represents an initial marketing effort, conducting primary research to examine the profiles, demographics, and attendance patterns of audiences at two main performing arts organizations in Mongolia. The focus is on understanding how demographic factors such as age, gender, education, occupation, and income influence attendance frequency. Utilizing data from 6,514 individuals in the audience databases of the two performing arts organizations, 364 structured online survey questionnaires were collected in March and April 2023 through random sampling. Statistical analysis including descriptive statistics, frequency distribution, cross-tabulation analysis, and Chi-square testing, were employed to test the relationships between these factors. The results of the analysis indicate that all alternative hypotheses are supported. Specifically, the findings revealed that middle-aged, female, employed individuals with higher educational attainment and income levels tend to attend performing arts concerts more frequently.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk arts attendance segmentation demographics performing arts audiences live performances
Megjelenés:	Cross-Cultural Management Journal. - 26 : 1 (2024), p. 35-52. -
További szerzők:	Szakály Zoltán (1965-) (agrár-közgazdász)
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat Szerző által megadott URL DOI
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001-es BibID:	BIBFORM099857
Első szerző:	Ulziibadrakh, Zoljargal (PhD hallgató)
Cím:	Understanding service marketing in performing arts organizations / Zoljargal Ulziibadrakh, Zoltán Szakály
Dátum:	2021
ISSN:	2286-0452
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Cross-Cultural Management Journal. - 23 : 2 (2021), p. 181-189. -
További szerzők:	Szakály Zoltán (1965-) (agrár-közgazdász)
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat
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