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001-es BibID:	BIBFORM127819
035-os BibID:	(SCOPUS)85217874962 (WoS)001433431600011
Első szerző:	Balogh-Kardos Valentina (közgazdász)
Cím:	The role of demographic characteristics and shopping habits in online shopping behavior / Valentina Balogh-Kardos, Renátó Balogh, Tímea Gál
Dátum:	2025
ISSN:	1814-2427 1816-6326
Megjegyzések:	E-commerce is a prospering industry, its global market size has doubled in recent years and, in addition to volume growth of more than 100%, its market share is constantly increasing. There has been a significant change in the information search phase of purchase decisions recently, which appears in a differentiated manner in generations. Social network sites have become the primary sources for the members of the young generation (Generation Y and Z) these days. The paper explores the habits of Hungarian online consumers and the factors influencing them. A quantitative data collection tool was selected as a method of the research, including an online questionnaire survey with 720 respondents. Based on the results, it can be concluded that most respondents have integrated monthly online shopping in their lives, and they browse offers online on a weekly basis. With respect to product categories, clothing products and electronic items were among the most frequently purchased, in terms of delivery, most people prefer delivery by courier service, while regarding payment methods, credit card payment is preferred. After conducting Principal Component Analysis, the research identified six factors that influence online purchase, including convenience, risk, time efficiency, social media, logistics, and availability. The hypothesis tests revealed significant differences along all variables related to demographics and shopping habits.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk marketing consumer behavior online shopping e-commerce online retailing social media
Megjelenés:	Innovative Marketing. - 21 : 1 (2025), p. 170-181. -
További szerzők:	Balogh Renátó (1992-) (sportmenedzser) Gál Tímea (1985-) (gazdasági agrármérnök)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM133293
Első szerző:	Péntek Ádám (agrárinformatikus)
Cím:	Corporate mobile applications in Hungarian SMES: Management challenges and employee adoption / Adam Pentek, Sandor Kovacs, Tamas Kovacs
Dátum:	2025
ISSN:	1814-2427 1816-6326
Megjegyzések:	The ongoing process of digitalization presents both opportunities and challenges for small and medium-sized enterprises (SMEs), particularly when it comes to integrating corporate mobile applications into daily operations. This study examines the key factors that influence employees' acceptance of, and their actual use of, employer-provided mobile applications. Primary data were collected via a structured questionnaire survey conducted between March and July 2024 in Hajdú-Bihar County, Hungary. The target population comprised employees of SMEs and micro-enterprises who had access to such applications. Non-probability purposive sampling was employed to ensure relevance, yielding a total of 161 valid responses. Quantitative data were analyzed using structural equation modelling via the partial least squares method. The results demonstrate that performance expectancy, facilitating conditions, hedonic motivation, and price value have a statistically significant positive impact on behavioral intention, which in turn is the strongest predictor of actual use. The model explains 69% of the variance in behavioral intention and 87.2% of the variance in actual use, which highlights the robustness of the findings. Conversely, social influence and effort expectancy played no meaningful role in this context, suggesting that adoption is shaped less by peer pressure or perceived ease of use and more by perceived benefits, organizational support, and motivational factors. From a management perspective, the findings emphasize the importance of investing in digital infrastructure, providing organizational support, and improving perceived value and user experience. Such measures are crucial for supporting effective implementation and fostering sustainable digital transformation in SMEs.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk UTAUT2 SMEs mobile applications digitalization technology adoption digital transformation
Megjelenés:	Innovative Marketing. - 21 : 4 (2025), p. 74-88. -
További szerzők:	Kovács Sándor (1978-) (matematika tanár) Kovács Tamás (1992-) (informatikus agrármérnök)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM103991
035-os BibID:	(WoS)000874697000001 (Scopus)85145417619
Első szerző:	Salem, Omar (Business and management)
Cím:	The impact of perceived service quality on customers' repurchase intention : Mediation effect of price perception / Omar Salem, Marietta Kiss
Dátum:	2022
ISSN:	1814-2427 1816-6326
Megjegyzések:	The Internet service sector is characterized as highly competitive, so Internet service providers have to seek ways to offer high-quality services to customers. This study measured the impact of perceived service quality on the repurchase intention of customers with the mediating impact of customers' price perception. Data were gathered by surveying 405 customers of Internet service providers in Amman (Jordan) using the snowball sampling technique; the questionnaire was shared through social medias. Data were analyzed using factor analysis, regression, path analysis, and structural equation modeling (SEM). The results indicate that service quality factors represented by perceived service quality significantly affect customers' repurchase intention and price perception (p-value is less than 0.05). Furthermore, price perception partially mediates the relationship between perceived service quality and customers' repurchase intention, with an estimated power of 0.136. Thus far, the mediating variable that explains and predicts the relationship between perceived service quality and customers' repurchase intention has been overlooked in the extant literature. Therefore, this study employs the role of price perception as a mediator variable. In addition, it provided an accurate assessment of customers' perceptions of service quality of Internet providers in Amman (Jordan).
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk tangibility reliability responsiveness assurance empathy Internet service providers SERVQUAL
Megjelenés:	Innovative Marketing. - 18 : 4 (2022), p. 1-12. -
További szerzők:	Kiss Marietta (1981-) (közgazdász)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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