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001-es BibID:	BIBFORM132149
Első szerző:	Vargáné Csobán Katalin (angol nyelv és irodalom szakos tanár, közgazdász)
Cím:	An analysis of the service profiles of four-star wellness hotels in Hungary / Katalin Csobán, Gábor Hevessy, Ádám Kálmán Sánta, Károly Pető, Márta Kóródi
Dátum:	2025
ISSN:	2065-0817 2065-1198
Megjegyzések:	The health tourism market has been growing steadily, driven by increasing global awareness of health and well-being. To meet the diverse and ever-changing market demand, health tourism businesses strive to differentiate their products. In Hungary, hotels offering wellness services typically position themselves as either "wellness" or "medical" hotels and communicate their profiles through various marketing tools. The present research, focusing on four-star hotels in Hungary, aims to explore their positioning, identify wellness sub-profiles based on specific services, and develop a classification system for wellness hotels. By analysing the services provided by 238 four-star hotels in Hungary, it was found that 91 hotels primarily target wellness guests. Descriptive statistical methods were employed to assess the wellness services and categorise the selected hotels based on deviations from the mean, standard deviations, and concentration measures. Following the analysis of the wellness offerings, two major service groups were identified: the "wellness service group", which primarily requires substantial infrastructure, and the "selfness service group", which is more reliant on human resources. The wellness and selfness potential of a hotel, derived from the evaluation of its services, also serves as an indicator of market impact. Based on the characteristics of the services, the hotels were classified as relaxing wellness, health-conscious wellness, holistic wellness, medical wellness, and hotels with no distinctive profile. The proposed categorisation has practical implications for both hotel and destination management, as resource optimisation and economic efficiency require clearly defined hotel profiles. The inclusion of certain services in a hotel's offering is a strategic decision with direct implications for the allocation of material and human resources. At the same time, at the macroeconomic level, it would also be important for national tourism management to reintroduce the recently abolished regulation prescribing services related to the terms "wellness" and "medicinal". This would allow for a uniform interpretation from both the service provider and the consumer side, which would also entail profile cleaning. It would also facilitate national economic summarization and the measurement of profile performance in the future. The increasing importance of clinical medical tourism in Hungary could be clearly distinguished.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk health tourism wellness hotel wellness profile market segmentation spa hotel management
Megjelenés:	Geojournal of Tourism and Geosites. - 61 : 3 (2025), p. 1730-1737. -
További szerzők:	Hevessy Gábor (1970-) (közgazdász) Sánta Ádám Kálmán (1991-) (közgazdász) Pető Károly (1958-) (agrármérnök) Kóródi Márta (1961-) (közgazdász, közgazdász-tanár)
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001-es BibID:	BIBFORM107632
035-os BibID:	(Scopus)85145713851
Első szerző:	Vargáné Csobán Katalin (angol nyelv és irodalom szakos tanár, közgazdász)
Cím:	Assessment of the tourism sector in a hungarian SPA town: A case-study of Hajdúszoboszló / Katalin Csobán, Andrea Szőllős-Tóth, Ádám Kálmán Sánta, Csilla Molnár, Károly Pető, Lóránt Dénes Dávid
Dátum:	2022
ISSN:	2065-1198 2065-0817
Megjegyzések:	Health tourism is defined as a tourism product of strategic importance in Hungary and spa towns are among the most visited destinations in the country. The aims of the present research are to explore the characteristics of the tourism sector in the spa town of Hajdúszoboszló, and to identify the trends having shaped its tourism in the previous decade. Time-series analysis of secondary tourism data as well as a questionnaire survey among visitors were conducted to assess the market position of the spa town. The results imply that both the well-balanced ratio of domestic and international guests and the diversity of international source markets were favourable for the town. In the future, the more efficient diversification of tourism products, the improvement of the MICE sector, and the development of gastronomic, cultural and sport tourism products are recommended.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk spa town destination management Eastern Hungary pandemic sustainability
Megjelenés:	GeoJournal of Tourism and Geosites. - 45 : Suppl.4 (2022), p. 1543-1551. -
További szerzők:	Szőllős-Tóth Andrea (1996-) (közgazdász) Sánta Ádám Kálmán (1991-) (közgazdász) Molnár Csilla Pető Károly (1958-) (agrármérnök) Dávid Lóránt (1968-) (geográfus)
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