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001-es BibID:	BIBFORM044929
Első szerző:	Medvés Dóra (pszichológus)
Cím:	The role of individual differences in promoting pro-environmental behavior. / Dóra Medvés, Judit Kovács
Dátum:	2012
Megjegyzések:	This pilot study explores the effects of using different aspects of environmental protection and 8different levels of perceived criticality on judgements about the efficacy of social marketing. 9Specifically, four alternatives of a message related to promoting the reduction of packaging in 10domestic waste are introduced to a group of Hungarian school-leavers. On the basis of the 11findings related to the willingness to behave pro-environmentally, we predict that individual 12differences play an important role in evaluating pro-environmental messages. Consistent with our 13expectations, significant results were revealed: Pro-self people indicated messages, emphasizing 14anthropocentric aspects of environmental protection and high levels of perceived criticality more 15effective than pro-socials, who did not find less effective messages with totally different aspects. 16Finally, connectedness to nature also had effects on decisions.
ISBN:	9780889374355
Tárgyszavak:	Bölcsészettudományok Pszichológiai tudományok könyvfejezet connectedness to nature environmental attitudes perceived criticality social marketing social value orientation
Megjelenés:	Vulnerability, risks and complexity : Impacts of global change on human habitats. / S. Kabisch, A. Kunath, P. Schweizer-Ries, A. Steinführer. - p. 231-242. -
További szerzők:	Kovács Judit (1967-) (pszichológus)
Pályázati támogatás:	TÁMOP-4.2.2/B-10/1-2010-0024 TÁMOP Doktori iskola
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat
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