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001-es BibID:	BIBFORM065986
Első szerző:	Fehér András (vidékfejlesztő agrármérnök, online marketing, sportmarketing)
Cím:	Az élelmiszer-fogyasztói magatartás vizsgálata online környezetben: létezik-e hazánkban a digitális élelmiszerfogyasztó? / Fehér András, Soós Mihály, Szakály Zoltán
Dátum:	2014
ISSN:	2064-8839
Megjegyzések:	In recent years one of the major players in the market have changed radically, the consumer. They havebeen titled as "digitally enlightened" citizens by various researches. The main characteristics of "traditional"consumer's behavior have been discussed previously by numerous researchers. However research on digitalconsumers, especially in domestic circles, is still in initial stage.The main objective of this article is to determine the online consumer behavior trends in our country, in relation toinformation and shopping in particular of food. At the end of this publication we intent to answer the question askedin the title, i.e. does digital food consumer exist in this country.In our study we used the online consumer buying behavior process as base. Each step was mapped out by usingrelevant and current literature analysis. Using national representative survey (N=1000) we examined in detail thefood-related online information searches and the shopping opportunities in online shops.The convenience factor - similar to the description of the literature- is the most advantageous aspect of onlineshopping. At online shops the other factors examined convergence occurring in the median values show theuncertainty of customers' purchasing behavior, which results in a lack of trust in food purchases.Overall, we can conclude that the majority of literature and research on food consumption behavior doesn't separateproperly the online consumer' roles and most of the emphasis is on the final purchase. Based on literature research,we have attempted to differentiate the digital food consumers based on online behavior in which the basis for thesubsequent researches hypothetical fives categories were distinguished.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok magyar nyelvű folyóiratközlemény hazai lapban élelmiszer-fogyasztói magatartás digitális fogyasztó élelmiszer
Megjelenés:	Táplálkozásmarketing. - 1 : 1-2 (2014), p. 29-38. -
További szerzők:	Soós Mihály (1985-) (közgazdász) Szakály Zoltán (1965-) (agrár-közgazdász)
Internet cím:	DOI Intézményi repozitóriumban (DEA) tárolt változat
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