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001-es BibID:	BIBFORM067311
Első szerző:	Csapóné Riskó Tünde (okleveles agrármérnök)
Cím:	Is It Worth Being Socially Responsible? / Csapóné Riskó Tünde, Péntek Ádám, Troy Wiwczaroski
Dátum:	2016
ISSN:	1789-221X
Megjegyzések:	Several definitions for corporate social responsibility (CSR) exist and these vary greatly as to the activities it should cover and their motivators. Among the benefits of CSR are positive marketing/brand building, brand insurance and employee loyalty. Numerous arguments against CSR prevail, e.g. social responsibility is not a problem that belongs in the sphere of activities a corporation should be addressing or even that CSR distracts businesses from addressing the primary need to concentrate on sales. Thus, the strong economic question: is CSR worth it? In 2014, we carried out a representative survey in Hungary, in which the effects of responsible business practices on consumer purchase behaviour were studied. With our research results, we could show that there is a considerable gap between the apparent interest of consumers in CSR and the limited role of CSR in purchase behaviour.
Tárgyszavak:	Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény hazai lapban corporate social responsibility consumer behaviour consumer responses CSR actions
Megjelenés:	Apstract 10 : 1 (2016), p. 73-80. -
További szerzők:	Péntek Ádám (1976-) (agrárinformatikus) Wiwczaroski, Troy B. (1967-) (nyelvész)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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