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001-es BibID:	BIBFORM072910
Első szerző:	Kiss Virág Ágnes (közgazdász, oktatáskutató)
Cím:	A fenntartható fejlődés értékei és az egészségtudatos életstílus elemzése középiskolás diákok körében / Kiss Virág Ágnes, Kovács Sándor, Szakály Zoltán
Dátum:	2016
ISSN:	2064-8839
Megjegyzések:	Health, together with the social- and natural environment has become the most importantand core value recently. The current research would like to explore the presence ofsustainable development related values and the elements of health consciousness amongthe consumption behaviour of secondary school students. The aim of the first part is toprovide an overview of conscious consumption, sustainable development and the literal researchesconnected to this particular generation. In the second part of the work, we present the results ofa research made between April 2015 and 2016 involving 1 002 students of 13 institutions. Duringthe selection, we kept in mind to choose institutions of all different profiles (human, sport, art,general) and different types (grammar school, vocational high school, technical school). Duringcreating the questionnaire, the basis of the questions and statements since was the consumptiontrends that can be found in the literature sources as well. We analysed the data with the help offrequency indicators together with factor- and cluster analyses. During the primary examinations,we identified five factors that were created along with the values of the following behaviours:trend-following individualistic, health- and environmental conscious, authentic patriot, altruisticethicaland business ethical. With the help of them, we could name four well-divided groups afterthe cluster analysis, where the values of the created factors can be realised at different rates. Thegroups were the Trend-avoiding Conscious, the Responsibility-blamers, the Passive "freshmen" andthe Conscious individualists. The first group can be related to the trends of voluntary simplicity,whereas the fourth segment shows a strong similarity to the values of the LOHAS consumer group. These groups - and their different socio-demographic features - raise the attention to the fact thatknowledge, messages and examples-to-follow are worth conveying with a differentiated marketingcommunicational strategy. This secondary school generation undertakes their connection to theparticular sustainable and health conscious values, and ? at least in a theoretical field ? the majorityof the students admit their responsibility in shaping the environment and their own health. In thecase of conscious consumption, the peculiarities of this generation (digital, "Always on" generation)demand a quite new communicational approach in transporting messages and possibilities of act.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok magyar nyelvű folyóiratközlemény hazai lapban fenntartható fejlődés fiatalok egészségtudatosság fogyasztói magatartás LOHAS
Megjelenés:	Táplálkozásmarketing. - 3 : 2 (2016), p. 41-62. -
További szerzők:	Kovács Sándor (1978-) (matematika tanár) Szakály Zoltán (1965-) (agrár-közgazdász)
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat DOI
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