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001-es BibID:	BIBFORM074433
Első szerző:	Oláh Judit (agrárközgazdász, logisztika)
Cím:	Strategic evaluation of the energocell glass foam granulate and its developmental possibilities / Judit Oláh, Róbert Tacsi, Miklós Fári, József Popp
Dátum:	2017
ISSN:	2064-3004
Megjegyzések:	We used several methods for analyzing both the external (PEST analysis, Porter's ive forces model, external factor evaluation matrix), and internal environment (internalfactor evaluation matrix) to gain as much information and as much understanding of the glass foam granulate product so we can decide how far the strategy envisaged by the management can be implemented in Hungary. he company lays emphasis onincreasing competitiveness and promoting the eicient use of the product. his would make a form of glass foam insulation that has been used for decades in Western Europe,also available to consumers in Hungary. To increase the competitiveness of the company and to increase the market share the building of green trust is important. he strategy that achieves the highest score is the product development and the production of higher value added products; according to our analysis, this would be the most practical choice
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény hazai lapban glass foam granules environmental protection insulation company strategy
Megjelenés:	Journal of Central European Green Innovation. - 5 : 3 (2017), p. 13-45. -
További szerzők:	Tacsi Róbert Fári Miklós (1953-) (kertészmérnök) Popp József (1955-) (közgazdász)
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat
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