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001-es BibID:	BIBFORM077210
Első szerző:	Soós Gabriella (közgazdász, tanár)
Cím:	Wine Marketing - Tools for Innovation, Creativity and Sustainability / Soós Gabriella, Dávid Lóránt
Dátum:	2015
Megjegyzések:	Hungary is a wine-producing country, with a long tradition of winemaking. Yet, in comparison with other wine-producing countries, the effectiveness of wine production and marketing is significantly lower. To increase the competitiveness of both the nation and the sector is essential; to achieve this, appropriate marketing tools and strategies are necessary. However, due to the special features of the products and the sector, only a few of the usual marketing tools can be used effectively. A new portfolio of tools and methodologies is required, and there is also a need for a co-operation of stakeholders within the sector to use them effectively. Several marketing innovations can be useful at multiple levels ? but their unique characteristics need to be taken into account. This study aims to introduce marketing tools used and to-be-developed in the wine sector; the minimal conditions to use them effectively and their impact on consumers, on the region and on the economy.
ISBN:	978-601-301-416-6
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok előadáskivonat wine sector marketing innovation marketing tools sustainability wine tourism brand
Megjelenés:	BASIQ 2015 International Conference: New Trends in Sustainable Business and Consumption / ed. Vasile Dinu. - p. 473-480. -
További szerzők:	Dávid Lóránt (1968-) (geográfus)
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat
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