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001-es BibID:	BIBFORM092498
Első szerző:	Sakshi, Shivam (Ph.D hallgató)
Cím:	Online apparel shopping hesitation in India / Shivam Sakshi, Károly Pető
Dátum:	2020
ISSN:	2398-9491
Megjegyzések:	Though online shopping is increasingly receiving the attention and appreciation there still are various factors which adversely affect the phenomenon of online purchases by making consumers being hesitant towards online purchase making. Shopping via internet is tremendously being practices by citizens of India, this increase in online shopping practice has been witnesses and researched and there are various reasons proved for it including the cheap internet availability across the nation to the increase in consumers' trust and acceptance towards online purchase and payments. However, on other hand online shopping is not preferred by many individuals across the nation for various reasons. This study focuses on this gap to know the basic factors which adversely affect consumer buying intention via online in apparel segment. A convenient sample of 319 students was collected and analysed employing SPSS for factor analysis and two major factors were found which adversely affect consumers' buying intention via online in apparel segment. Poor packing and fear of fake brands were found to be major variables which are the reason for the consumers' hesitation towards online shopping of apparels
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk Online consumer hesitation Perceived fear Perceived website incompetence
Megjelenés:	Economic & Working Capital Journal. - 2020 : 1-2 (2020), p. 23-27. -
További szerzők:	Pető Károly (1958-) (agrármérnök)
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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