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001-es BibID:	BIBFORM096945
Első szerző:	Vida Viktória (közgazdász, gazdasági agrármérnök)
Cím:	A sertéshúsfogyasztási szokások vizsgálata a 4P alapján - A termékkel kapcsolatos kérdések bemutatása / Vida Viktória, Szűcs István
Dátum:	2016
ISSN:	1786-3422 2560-2551
Megjegyzések:	The topicality and importance of the chosen subject is justified by the trends observed in recent years, showing that questions con-cerning nutrition, food and food safety are gaining more and more significance. One of the biggest challenges of the 21st century isto ensure stable, sustainable and safe food production for the continuously growing population of the world. We have chosen thissubject for the research work, as we wanted to deal with an issue that influences our everyday life, our lifestyle and welfare and ourhealth. For this reason, this article focuses on the analysis of consumer habits, preferences and attitudes related to pork consumption,namely in the area of nutrition marketing. Hungary's population traditionally consumes pork meat and it is the second mostpopular meat, so we have chosen pork meat to be the focal point of the article. A consumer research consisting of 1201 questionnairesserved as a basis of the primary research, which can be treated as the sample population. ?e most important aim of the primaryresearch was to examine how the consumption of pork products is altering in Hungary, how often they are consumed, how healthythey are judged by the consumers, where these products are purchased, what price is evaluated to be realistic, which products areconsumed less and more, what the preference list of consumers related to pork products looks like and where the significantdifferences between pork consumption and gender, age, family status, educational attainment, settlement size etc. can be found.
Tárgyszavak:	Agrártudományok Állattenyésztési tudományok magyar nyelvű folyóiratközlemény hazai lapban folyóiratcikk
Megjelenés:	Élelmiszer, Táplálkozás és Marketing. - 12 : 2 (2016), p. 47-54. -
További szerzők:	Szűcs István (1968-) (agrárközgazdász)
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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