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001-es BibID:	BIBFORM099801
035-os BibID:	(cikkazonosító)872 (Scopus)85122878011 (WOS)000758709500001
Első szerző:	Madarász Tamás (sportmenedzser)
Cím:	Food Purchase Behavior during The First Wave of COVID-19 : the Case of Hungary / Madarász Tamás, Kontor Enikő, Antal Emese, Kasza Gyula, Szakos Dávid, Szakály Zoltán
Dátum:	2022
ISSN:	1661-7827 1660-4601
Megjegyzések:	Coronavirus disease (SARSCoV-2) appeared in 2019 was confirmed as pandemic by the WHO on 11 March 2020. Stay-at-home order had an impact on consumers' food purchase habits, as people around the world were able to leave their homes solely in extremely severe or urgent cases. In our research, we delve into the impact of COVID-19 pandemic on consumers' food purchase habits. The research involved 3000 consumers during the first wave of coronavirus. The sample represents the Hungarian population by gender and age. To achieve the research goals, we applied multivariate statistical tools. The findings suggest that the pandemic could not change consumer attitude significantly, but the order of factors influencing purchases changed. Consumer motivation factors were organized into four well-distinguished factors: Healthy, domestic, and environmentally friendly choice; Usual taste and quality; Reasonable price; Shelf life. Due to the lack of outstanding data during segmentation, we developed four segments by hierarchical cluster analysis: Health- and environment-conscious women; Price sensitive young people; Taste-oriented men; Quality-oriented intellectuals. The results confirm that food manufacturers and traders need to be prepared for further restrictions in the future.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk COVID-19
Megjelenés:	International Journal of Environmental Research and Public Health. - 19 : 2 (2022), p. 1-16. -
További szerzők:	Kontor Enikő (1963-) (közgazdász) Antal Emese Kasza Gyula Szakos Dávid Szakály Zoltán (1965-) (agrár-közgazdász)
Pályázati támogatás:	EFOP-3.6.1-16-2016-00022 EFOP
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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