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001-es BibID:	BIBFORM102921
Első szerző:	Pantouw, Emmanuela Jesica
Cím:	The influence of consumer's perception, consumer's attitudes through purchase intention of private label products in Indomaret Manado / Emmanuela Jesica Pantouw; Sifried S. Pangemanan; Johan Reineer Tumiwa
Dátum:	2017
ISSN:	2303-1174
Megjegyzések:	Purpose of this study are to determine The Influence Of Consumer's Perception, Attitudes To Purchase Intention Of Private Label Products In Indomaret. This research type is a causal type of research. It also called as explanatory research. This study held in the people of Manado, on January to March 2017. The sample in this research are customers in Indomaret Manado. Samples of this research are 60 respondents. Data analysis method used validity and reliability test, classical assumption test, regression analysis model with hypotesis testing using t test and F test. Based on the results of hypothesis testing in particular the model of the research found that the research model consisting of: consumers perception, and consumers attitude has a positive and significant influence on purchase intention. This model applies on private label product of Indomaret retail in Manado. Consumers perception and consumers attitude has significant and positive impact on purchase intention of private label products in Indomaret Manado. Consumers perception become the second highest impact variable on purchase intention in this research. Consumers attitude become the most highest impact variable on customer satisfaction in this research. Recommendations are: retail-based franchising companies such as Indomaret should pay close attention to the findings of this research. This is focusing on various factors that affect the purchase intention, especially private label products in Indomaret. This is important because private label products are products that become products with Indomaret brand that has a higher profit margin compared to products outside Indomaret private label.
Tárgyszavak:	Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi. - 5 : 2 (2017), p. 2417-2425. -
További szerzők:	Pangemanan, Sifried S. Tumiwa, Johan Reineer (1986-) (SMEs Expertise)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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