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001-es BibID:	BIBFORM115429
Első szerző:	Földi Kata (közgazdász)
Cím:	Research of online food shopping habits in Hungary / Földi Kata, Pénzes Ibolya Rózsa
Dátum:	2023
Megjegyzések:	By the end of the nineties, according to extremely optimistic forecasts, shopping would have taken place mainly on the Internet within a short period of time, but the forecasts were too optimistic. The spectacular growth effect of the Covid-19 epidemic is widely known. The epidemic did indeed cause a clear jump, but the growth of e-commerce, contrary to the widespread misconception, did not accelerate spectacularly, and its continuous spread is taking place at a balanced, linear pace when examined globally. According to Fehér (2015), in the standard process of online shopping, the search for information means browsing, the evaluation of alternatives means a machine comparison, and the purchase is a click (Eszes 2011, Weinberg 2001). Online options are increasingly integrated into basic consumer decisions and most often supplement or replace the traditional shopping process (Bányai?Novák, 2011; Fehér et al, 2014). According to Fehér (2015), most people in Hungary already thought before covid-19 that online grocery shopping would be one of the most booming forms of shopping in the near future, in case that businesses are able to maintain and communicate lower and more favorable towards consumers. As the aim of our research, we sought the answer to - which of the factors, that trigger the choice and preference of FMCG online stores, compensate for the personal food customer experience that develops in traditional stores Our hypothesis is that: - some of the customers only temporarily used the webshops of the FMCG market chains as a special extension of sales, a modern tool, while another part of them took advantage of multichannel sales and a hybrid customer behavior became permanent.
ISBN:	978 973 53 3038 5
Tárgyszavak:	Társadalomtudományok Közgazdaságtudományok tanulmány, értekezés könyvrészlet online élelmiszervásárlás online vásárlók Magyarország Covid-19 járvány
Megjelenés:	Challenges in the Carpathian basin : 16th Annual International Conference on Economics and Business : conference volume / ed. Nagy Benedek. - p. 12-24. -
További szerzők:	Pénzes Ibolya
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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