Találati lista | Tudóstér

001-es BibID:	BIBFORM116062
Első szerző:	Szakály Zoltán (agrár-közgazdász)
Cím:	Consumer perception of personalised diet - The concept of lifelong health / Zoltán Szakály, Miklós Véha, Péter Popovics, András Fehér
Dátum:	2019
Megjegyzések:	Several studies have highlighted the significance of sustainable development. At an environmental level, this is reflected in eco/organic/bio trends and in the advancement of nano and/or biotechnology. The third megatrend, which has become topical recently is health, related to population growth and longer life expectancy in developed countries, leading to ageing societies. The present study discusses the selected findings of the survey of personalised nutrition. To achieve the research objectives, questionnaire survey was developed for 500 respondents. The rate of those who would take genetic testing because they wish to follow a health-enhancing, personalised, genetically tailored diet (16.0%) is very low. It reveals their commitment to preventive, personalised health behaviour. The findings lend themselves to identifying the most suitable drivers to enhance consumer willingness to accept personalised nutrition. Consumers with the highest mean value rated the option of free choice the highest (4.52), and 67.4% of them wholeheartedly agreed with this statement. Fifty per cent of consumers (50.4%) agreed that research should highlight the strengths and weaknesses of personalised nutrition (mean value 4.19). This statement can be interpreted as proof of consumer mistrust, but it can also serve as a basis for positive consumer preference. Moreover, in order to reinforce the above mentioned, the relatively high mean value (3.87) suggests that there should be a consensus among researchers regarding the benefits of the new technology. However, consumers express their clear and firm stance that they should benefit personalised nutrition (3.95) rather than researchers (3.05) or the food industry (2.88). It is considerably more accessible for them to accept a slight modification in their diets (3.83) than a massive change. As a result, the strategic task is to reduce the rate of uncertain consumers and to increase their willingness to purchase in the market of functional foods. An excellent example of this is the optimised model which can be used in practice, constructed to influence personalised nutrition-based consumer preferences according to Ronteltap's theoretical model.
ISBN:	978 963 490 132 7
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok könyvfejezet könyvrészlet sustainable development consumer perception nutrition, personalised diet
Megjelenés:	Egészségpiaci kutatások : lektorált tanulmánykötet : Fogyasztói vizsgálatok munkacsoport / szerk. Fehér András, Szakály Zoltán. - p.34-43. -
További szerzők:	Véha Miklós (1982-) (közgazdász) Popovics Péter András (1978-) (agrárközgazdász) Fehér András (1987-) (vidékfejlesztő agrármérnök, online marketing, sportmarketing)
Pályázati támogatás:	EFOP-3.6.2-16-2017-00003 EFOP
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat
Borító:
Saját polcon: