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001-es BibID:BIBFORM121216
Első szerző:Estiyanti, Ni Made (számvitel, pénzügy)
Cím:Examining the Influence of User Motivation and Technology Acceptance on Behavioral Intentions in a FinTech Context / Ni Made Estiyanti, Domicián Máté
Dátum:2023
Megjegyzések:Research background: Financial technology (FinTech) has become increasingly popular, providing users with more applicable and efficient financial services. User motivation and technology acceptance are crucial factors that affect the adoption and usage of FinTech and service solutions. However, the impact of these factors on user behavioural intentions in this context remains to be seen. Purpose of the article: The study aims to investigate the direct and indirect effects of user motivation on behavioural intentions and the mediating role of user motivation in the relationship between interface usability and behavioural intentions with a modified Technology Acceptance Model (mTAM). Methods: This study employs a quantitative research design, using a self-administered questionnaire to collect data from LinkAja E-wallet users in Denpasar City, Indonesia. A structural equation modelling (SEM) approach is used to analyze the data and test the proposed research model. Findings & Value added: The results indicate that user motivations have significant positive effects on behavioural intentions of technology acceptance. Furthermore, user motivation partially mediates the relationship between interface usability and behavioural intentions. Specifically, the study finds that higher levels of user motivation strengthen the relations between presentation, navigation, and behavioural intentions. The results imply that FinTech providers should focus on enhancing consumers' motivation and approval of the technology to promote user adoption and usage, which has practical implications for the development and marketing of FinTech and service solutions.
ISBN:9788055532158
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok tanulmány, értekezés
könyvrészlet
FinTech
user motivation
technology acceptance
behavioral intentions
mediating role
Megjelenés:Economics, Management & Business 2023: Contemporary Issues, Insights and New Challenges : VIII. International Conference, Spa Novy Smokovec - Congress Centre, High Tatras, the Slovak Republic 28 - 29 September 2023. / szerk. Róbert ŠTEFKO; Richard FEDORKO; Eva BENKOVÁ. - p. 628-635. -
További szerzők:Máté Domicián (1976-) (közgazdász, informatika tanár)
Pályázati támogatás:ÚNKP-22-5-DE-406
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