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001-es BibID:	BIBFORM122087
Első szerző:	Pető Dorka (közgazdász)
Cím:	A helyi termékek fogyasztói preferenciáinak vizsgálata / T. Nagy-Pető, Dorka
Dátum:	2021
ISSN:	2064-8839 2631-1380
Megjegyzések:	Today, the role of local products and short supply chains seems to be appreciating. The positive effects of buying local products also boost consumer commitment to these products and affect their competitiveness in local economies. The research examines consumer preferences related to local products, in which I explored the factors that fundamentally influence consumers when making their purchasing decisions. The research takes into account not only the arguments for the local product, but also against its purchase, as well as where to find information about local foods and which types are most sought after in local producer markets. The research is based on a nationally representative sample of 500 people, and those selected for the sample were selected by a random sampling procedure. Based on the results, it can be concluded that identifying the place of origin, health, and support of local producers are the most important motivating factors among the respondents. In addition, direct reference persons and local producers - play a prominent role among the sources of information, while other sources are hardly decisive when considering purchasing decisions. In producer markets, some commodity groups are outstandingly popular (vegetables, fruit, eggs), while in others product categories are dominated by traditional retail (animal or packaged products).
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok magyar nyelvű folyóiratközlemény hazai lapban folyóiratcikk helyi termék rövid ellátási lánc termelő termelői piac
Megjelenés:	Táplálkozásmarketing. - 8 : 2 (2021), p. 61-72. -
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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