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001-es BibID:	BIBFORM125976
Első szerző:	Fathurrohman Yusuf Enril (Lecturer; Student)
Cím:	Consumer Preferences and Segmentation For Traditional/Local Foods: A Study Of Purchase Motivations In Indonesia / Yusuf Enril Fathurrohman
Dátum:	2024
ISSN:	1727-4915 2221-7630
Megjegyzések:	Traditional/local food plays an important role in preserving cultural identity and supporting the local economy, especially in a country rich in culture like Indonesia. This study aims to examine consumer preferences and motivations towards purchasing traditional/local food in The BARLINGMASCAKEB area (Banjarnegara, Purbalingga, Banyumas, Cilacap, and Kebumen). Through a quantitative approach this study identifies consumer preferences using Chi-Square, Factor analysis using Principal Component Analysis, and Consumer segmentation using cluster analysis (two-step cluster and K-Mean Cluster). The results of this study revealed that price, packaging, location, and taste significantly affect consumer choices, while food size/portion does not, especially for mendoan tempeh as consumers' favorite products. The factor analysis identified 3 groups: Food Explorers, Local Food Enthusiasts, and Practical Health Seekers. Cluster analysis divides consumers into 2 segments: Moderate Enthusiasts and Passionate Foodies, with the latter group exhibiting a strong interest in traditional foods. These insights provide valuable guidance for marketers and policymakers aiming to promote traditional foods in Indonesia.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk Consumer Preferences Segmentation Traditional/Local Food
Megjelenés:	Pakistan Journal of Life and Social Sciences. - 22 : 2 (2024), p. 17250-17262. -
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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