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001-es BibID:BIBFORM005407
Első szerző:Popovics Péter András (agrárközgazdász)
Cím:Market power and contractual relations between milk processors and retailers in the hungarian dairy sector / Péter Popovics, Gábor G. Szabó
Dátum:2009
Megjegyzések:The dairy sector is one of the most significant and problematic branch of the Hungarian food industry. Significant, because the whole dairy sector gives employment for many workers compared with other fields of the agri-food industry and on the other hand the produced milk products represents considerable amount of added value. Problematic branch, because numerous earlier studies make proved that the dairy sector has an asymmetric way of price transmission. We have made scientific investigation in connection with theoretical and practical approaches towards marketing channel of milk and dairy products with special emphasis in coordination mechanisms in 2005-2007. Behalf of this investigation we have carried out such an empirical experiment, which focused on the contracts between milk producers and dairy processors, as well as between processors and retailers. We have collected information about the same topics from both parts in connection with general statistical data, general and content parts of the contractual relations, bargain power, relations with partners, obtaining information, and applied marketing and logistics strategies. As results of these semi-structured interviews we have found very interesting and strange aspects of unbalanced market power, which were supported our basic hypothesis, according to the processors are in a vulnerable, inferior situation compared to retailers. However, an increased economy of scale might improve processors' bargain power against retailers, who try to decrease prices. A good example at increased concentration is represented by producer organisations and associations as well (e.g. Alföldi Tej Kft.), which are present on higher levels within the chain (processing, export).
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok előadáskivonat
dairy sector
contractual relations
milk processors
retailers
non-price character financial parameters
Megjelenés:Aspects and visions of applied economics and informatics (AVA4), Debrecen, 2009. március 26-27. / szerk. András Nábrádi. - p. 48-56. -
További szerzők:Szabó G. Gábor (1967-) (közgazdász, MTA Közgazdaságtudományi Intézet)
Internet cím:elektronikus változat
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