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001-es BibID:	BIBFORM070060
Első szerző:	Bene Ágnes (közgazdász, gerontológia)
Cím:	CSR Potential / Ágnes Bene, P. Salamon
Dátum:	2016
Megjegyzések:	According to the definition offered by Kotler and Lee, the CSR (Corporate SocialResponsibility) is "a commitment, to improve community well-being throughdiscretionary business practices and contributions of corporate resources" [2., p. 3.].Following this line of reasoning, the purpose of this study was, through the use ofcase studies and best practices of five different companies, to examine those activitiesof CSR that may be related to talent, talent management, education and innovation.When it came to reviewing the activities of the selected companies, the CSR activityof Sanofi in Hungary was considered as base. The CSR activities of the four othercompanies were evaluated by performing a content analysis of their websites. Due tothe divers sources of information, the news of 2015 and the press releases availableon their websites were analysed separately.The content analysis of the Sustainability reports and websites of the selectedcompanies, supplemented with the latest company news, has opened the door to thepreparation of a wide-spectrum activity inventory on the CSR areas related toeducation and innovation, the aim of this study has thus been fulfilled.
ISBN:	978-963-358-113-1
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok előadáskivonat könyvrészlet CSR
Megjelenés:	The Publications of the MultiScience - XXX. microCAD International Multidisciplinary Scientific Conference University of Miskolc, 21-22 April, 2016. - 9 p. -
További szerzők:	Salamon Péter (1979-) (matematikus)
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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