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001-es BibID:BIBFORM072366
Első szerző:Lázár Tímea (nyelvtanár)
Cím:Some Sources of Misunderstandings in Intercultural Business Communication / T. Lázár
Dátum:2017
ISSN:2498-700X
Megjegyzések:It is always a big challenge for all types of companies anywhere in the world to survive in theglobalised and accelerated world. Their primary objective is to stay competitive, keep or even enlarge theirmarket share while keeping their costs at a minimum level. These corporations often cross borders andoperate on a multinational level. In order to do that successfully they need flexible workforce: people whohave a high level of intercultural competencies and can help their corporations to achieve their aim of profitmaximising. It is widely accepted that culture and languages are among the most significant impacts onintercultural communication. In this paper first I am going to interpret intercultural communication and therole of culture and then look at different intercultural skills and the role of languages in interculturalcommunication. Some areas that might cause problems in intercultural business communication will also bedescribed.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény hazai lapban
Megjelenés:International Journal of Engineering and Management Sciences. - 2 : 3 (2017), p. 91-101. -
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