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001-es BibID:	BIBFORM077234
035-os BibID:	(WOS)000460819100173 (Scopus)85062145502 (cikkazonosító)1113
Első szerző:	Pakurár Miklós (agrárökonómus)
Cím:	The service quality dimensions that affect customer satisfaction in the Jordanian banking sector / Miklós Pakurár, Hossam Haddad, János Nagy, József Popp, Judit Oláh
Dátum:	2019
ISSN:	2071-1050
Megjegyzések:	Banks must meet the needs of their customers in order to achieve sustainable development. The aim of this paper is to examine service quality dimensions, by using the modified SERVQUAL model, which can be used to measure customer satisfaction, and the effect of these dimensions (tangibles, responsiveness, empathy, assurance, reliability, access, financial aspect, and employee competences) on customer satisfaction in Jordanian banks. Data were gathered from 825 customers in the Jordanian banking sector. The sample data were statistically analyzed through exploratory factor analysis by the SPSS program to determine service quality perception and customer satisfaction. The results illustrate that the modified SERVQUAL Model extracted four subscales in the new model instead of eight in the initial model. The first subscale contains four dimensions-assurance, reliability, access and employee competences. The second subscale consists of two dimensions-responsiveness and empathy. The third and fourth subscales-financial aspect and tangibility-are separate factors. Further studies should consider the dimensions of access, financial aspect, and employee competences as essential parts of service quality dimensions with the other subscales, so as to improve wider customer satisfaction in the banking sector. In the authors' opinion, the modified SERVQUAL model is useful for addressing customer satisfaction in the banking sector.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Sustainability. - 11 : 4 (2019), p. 1-24. -
További szerzők:	Haddad, Hossam (1983-) (közgazdász) Nagy János (1956-) (matematikus) Popp József (1955-) (közgazdász) Oláh Judit (1973-) (agrárközgazdász, logisztika)
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat Szerző által megadott URL DOI
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