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001-es BibID:BIBFORM077775
Első szerző:Gautam, Manjulata
Cím:Investigation of several aspects influencing the decision of consumers in e-commerce / Manjulata Gautam, Dubey Shubham, Sanjay Shankar Mishra
Dátum:2018
ISSN:2349-5138 2348-1269
Megjegyzések:Massive engagement on E-commerce websites is stimulating the platforms to increase their reachability. In order to increase traffic on portals it becomes very important to judge the behavior of consumers. This judgment may be built of shopping pattern, reaction with reviews, feedback, types of product bought, maximum cost paid for any product etc. China, US, UK and India are the richer markets of this decade and next decade too. Observable growth rate of number of customers on e-commerce sites has been perceived but still due to some downsides people avoid it. The aim of this study is to investigate the shopping pattern of people by a survey. The conclusion is beneficial for both types of business, Product as a service and Platform as a service too. The study is giving a direction to B2B and B2C both types of business for updating their business model.
Tárgyszavak:Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:International Journal of Research and Analytical Reviews. - 5 : 4 (2018), p. 695-705. -
További szerzők:Dubey, Shubham (ne szerepeljen a profilban) Mishra, Sanjay Shankar
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