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001-es BibID:BIBFORM079211
035-os BibID:(Scopus)85101867754 (WOS)000532349900010
Első szerző:Szakály Zoltán (agrár-közgazdász)
Cím:Consumer Acceptance of Personalized Nutrition / Szakály Zoltán, Fehér András, Kiss Marietta
Dátum:2019
Megjegyzések:The efforts made to decrease the occurrence of nutrition-related diseases over the last few decades have not been effective. A move from population-based nutrition guidance toward personalized nutrition (including nutrigenomics) may offer a new way of changing nutrition habits, but it still awaits widespread consumer acceptance, despite the mainly positive consumer attitudes toward the concept itself. Consumer acceptance of personalized nutrition will eventually depend on the interplay of its perceived benefits and risks. The main drivers of consumer acceptance are an increasing knowledge of the relationship between genes and nutrition; being personally affected by nutrition-related diseases; the greater efficiency, enjoyment, and comprehensibility of personalized nutrition advice when compared with generalized recommendations; and the current marketing trend toward individualization. However, acceptance is hindered by, among other things, consumers' privacy concerns, their fears related to the results of nutrigenomics tests, and the high costs of these tests.
ISBN:978 0 12 816403 7
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok könyvfejezet
könyvrészlet
consumer acceptance
consumer attitudes
genetic testing
nutrigenomics
personalized nutrition
Megjelenés:Trends in Personalized Nutrition / ed. Charis M. Galanakis. - p. 225-260. -
További szerzők:Fehér András (1987-) (vidékfejlesztő agrármérnök, online marketing, sportmarketing) Kiss Marietta (1981-) (közgazdász)
Internet cím:DOI
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