Találati lista | Tudóstér

001-es BibID:	BIBFORM088047
Első szerző:	Molnár Edina (pszichológus)
Cím:	The role of empathy, anxiety and personality in purchasing decisions caused by advertising / Molnár Edina
Dátum:	2020
ISSN:	1222-569X 1582-5450
Megjegyzések:	Today's trend in marketing research takes little into account the role of enduring personality traits and momentary emotional influence in customer decisions. This research is looking for an answer to the fact that consumers who, by their own admission, consider advertising to be an important factor in their purchasing decisions, the personality and the attitude of their emotional attitudes have the capacity to do so. The following results were given by filling out a valid personality and empathy test involving 965 people. Those who consider advertising to be important insecurity, shyness and vulnerability, as well as emotional instability, characterise individuals who feel uncomfortable and have anxious or live on the desire to help endangering themselves. In an empathy situation, elevated arousal causes high levels of anxiety, sometimes too much, but this is not only a momentary state, but these individuals are generally characterized by extreme emotional responses.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk empathy anxiety peronanlty purchasing decision advertising
Megjelenés:	The Annals of the University of Oradea. Economic Sciences. - 29 : 1 (2020), p. 376-386. -
Pályázati támogatás:	EFOP-3.6.3-VEKOP-16-2017-00007 EFOP
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
Borító:
Saját polcon: