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001-es BibID:	BIBFORM091623
Első szerző:	David, Forest Redwan (közgazdász)
Cím:	Analyzing Croatian and Hungarian vision and mission statements in the agribusiness sector / Forest David
Dátum:	2020
Megjegyzések:	All organizations today, whether an agribusiness company in Eastern Europe, a Fortune 500 fi rm, a not-for-profi t institution, a university, or a small business, needs to have a clear vision and mission statement. As the fi rst step in developing an effective strategic plan, clear vision and mis- sion statements provide a foundation for all subsequent strategic planning activities. This paper addresses the current vision and mission statement theory and practice along with recent trends in the agribusiness industry, in particular: the increased involvement of large multinational fi rms and cooperatives in Europe, the growing trend of vertical integration within the industry, the reduction of fragmentation in production and process- ing, and the trend toward fewer but larger farms. Given that all strategic decisions within a fi rm or business need to be vision and mission driven, effective written documents are widely considered to be essential for orga- nizational success. There is considerable research in the literature dem- onstrating the importance of having both a vision and mission statement. However, there is little research indicating how to tailor vision and mis- sion statement construction to the agribusiness. The contribution of this paper is that it lays the foundation for a more extensive content analysis of vision and mission statements in agribusinesses in Eastern Europe to determine appropriate characteristics of the two documents. The overall aim of this paper is fourfold: 1) to reveal how exemplary fi rms in small agribusinesses are constructing their vision and mission statements, 2) to increase awareness of the importance of having a well written vision and mission to guide strategic thought, 3) to provide a methodology for evaluating and writing effective vision and mission statements for agri- businesses, and 4) to provide direction on how to more effectively position a firm for competition in this evolving industry.
ISBN:	978 953 347 337 6
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok előadáskivonat könyvrészlet
Megjelenés:	Conference proceedings of the International Conference on the Economics of the Decoupling (ICED) / ed. Gordan Družić, Tomislav Gelo. - p. 487-500. -
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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