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001-es BibID:BIBFORM097693
Első szerző:Kóródi Márta (közgazdász, közgazdász-tanár)
Cím:Generation management in tourism / Kóródi Márta
Dátum:2018
Megjegyzések:In the field of tourism development, innovation appears usually in the form of new tourist products or with unchanged content in the renewal of communication or in repackaging existent product elements. However, in many cases environmental changes force tourism enterprises to innovate. Both tourist service providers and tourism developers need to consider the generational aspects. Generation related problems are classically related to human resource management as a factor which plays an important role in case of employees involved in providing personal services. The second, but not the secondary aspect is related to the generational characteristics of demand that should be taken into account by service providers. The theoretical background of the study presents the human resources task in the given topic. Generational demand characteristics are identified by a primary, question-based method, and the supply was analysed through the observation of generations' specific tourist products. Comparing the obtained results leads to the conclusion that tourist offers need to be adjusted to generation specifics
ISBN:978-973-53-2249-6
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok könyvfejezet
könyvrészlet
tourism management
generations
labour market
service market
Megjelenés:Innovation and technology in the knowledge based economy 14 th Annual International Conference on Economics and Business challenges in the Carpathian basin / ed. A. Csata, G. Fejér-Király, J. Kassay, B. Nagy, M. Zsarnóczky, L. Pál. - p. 348-357. -
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