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001-es BibID:	BIBFORM111180
035-os BibID:	(Cikkazonosító)7476 (Scopus)85159338497 (WoS)000985567900001
Első szerző:	Csordás Adrián (közgazdász)
Cím:	The impact of technophobia on vertical farms / Adrián Csordás, István Füzesi
Dátum:	2023
ISSN:	2071-1050
Megjegyzések:	Today's rapidly changing economic and social environment requires many new and sustainable solutions for the agricultural sector, in particular in terms of achieving higher yields and conserving arable land. However, the latest technologies and innovative ideas could answer these issues and even support a smooth transition into a green economy. The current work studies one of the best solutions?consumer acceptance. Even though vertical farming is relatively widely researched, the potential clients are seldom analysed. The applied systematic literature review (PRISMA) approach revealed various vital characteristics related to the consumers based on academic publications. According to the selected studies' results, consumers' adoption of innovative technology is most influenced by prior knowledge of vertical farming and the importance of sustainability. Some studies found further correlations between age and gender regarding adoption, while others did not investigate these or found their role irrelevant. Most consumers found vertical farming "too artificial" and identified this as a major inhibiting factor. However, further investigation has shown that appropriate and informative marketing could significantly increase the understanding of the concept and, through this, the acceptance and widespread practical application of the innovation. In addition, the authors want to use the current work to highlight the unsettled state of vertical management. It can be concluded that new regulations could increase confidence in vertical farming, which could be further supported by the theoretical model developed in this study, thus allowing the creation of a fully traceable product chain.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk vertical farming acceptance traceability systematic review
Megjelenés:	Sustainability. - 15 : 9 (2023), p. 1-17. -
További szerzők:	Füzesi István (1977-) (informatika tanár)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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