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001-es BibID:	BIBFORM112225
Első szerző:	Indrawan, Yudhatama P.
Cím:	The Effectiveness of Facebook Advertising on Consumer Purchase Intention on Millennial Generation in Manado / Yudhatama P. Indrawan, Joy Elly Tulung, Fitty Valdi Arie
Dátum:	2022
Megjegyzések:	The purpose of this research is to analyze the influence of Attitude, Ability to recall, and frequency of clicking online advertisement on purchase intention of millennial generation in Manado. This research used quantitative method. 100 samples were collected with questionnaire distributed via social media from millennial generation in Manado. Multiple linear regression and 5 points Likert scale was used to help the data analysis in this research. Conclusion of this study were (1) partially a positive and significant relationship between the independent variable (attitude towards an online ads) on purchase intention (2) partially a positive and not significant relationship between the independent variable (ability to recall an online ads) on purchase intention (3) partially a positive and significant relationship between the independent variable (frequency of clicking an online ads) on purchase intention. The result of this research shows that attitude towards online ads(X1) ability to recall online ads(X2) and frequency of clicking online ads (X3) have a positive and significant correlation with purchase intention(Y) partially.
ISBN:	2303-1174
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 10 : 3 (2022), p. 184-192. -
További szerzők:	Tulung, Joy Elly Arie, Fitty Valdi (1984-) (PhD student)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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