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001-es BibID:	BIBFORM083033
Első szerző:	Kóródi Márta (közgazdász, közgazdász-tanár)
Cím:	The Uniqueness Of The Hungarian Rural Tourism Supply / Kóródi Márta, Dávid Lóránt Dénes
Dátum:	2019
ISSN:	1804-5650
Megjegyzések:	In an increasingly competitive market for tourism service providers, it is possible to improve or preserve positions by providing a special, high-experience content assortment. Uniqueness should also be emphasized in order to increase the attractiveness of rural tourism in Hungary. From a professional point of view, the necessity of supplying basic service items (ubiquity) and the special elements (uniqueness) are unquestionable in national rural tourism, but their actual optimal proportion is undetermined. The aim of the research is to investigate the uniqueness of rural tourism products, to identify which ones are the general and the specific elements of supply. The questions of the exploratory research will be answered by analysing a database of registered service providers of FATOSZ (Hungarian National Association of Rural and Agrotourism) based on a set of criteria designed to measure uniqueness. Data from the primary observation were analysed using descriptive statistical methods and contextual analysis. The main findings of the research were related to the experience content, which are closely related to the accommodation, environment and tourists' activity during the stay.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk tourism development tourist supply differentiation rural tourism uniqueness experience management rural development
Megjelenés:	Journal of Tourism and Services. - 10 : 19 (2019), p. 24-39. -
További szerzők:	Dávid Lóránt (1968-) (geográfus)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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