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1.

001-es BibID:BIBFORM112022
Első szerző:Afifah, Lulu Islami Nur
Cím:The Influences of E-Wom of Reference Group And Instagram Influencer toward Wardah And Maybelline Brand Image / Lulu Islami Nur Afifah, Frederik G. Worang, Fitty Valdi Arie
Dátum:2022
Megjegyzések:Internet is one of the most critical aspects of this period. The growth of the internet has resulted in the emergence of E-WOM from reference group and Influencer in social media. The review of E-WOM of reference group and influencer can be positive or negative based on the experience. This study aims to analyze and gain a more comprehensive understanding of the influence of E-WOM of reference group and Instagram influencers on the brand image partially and simultaneously. The study was conducted on 100 students of Sam Ratulangi University using quantitative method and Multiple Linear Regression as the analysis tool. The result revealed that E-WOM and Instagram Influencer partially and simultaneously has positive effect on brand image. Therefore, the brands need to consider the reviews of the products from the consumer and influencer.
ISBN:2303-1174
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 10 : 1 (2022), p. 143-151. -
További szerzők:Worang, Frederik G. Arie, Fitty Valdi (1984-) (PhD student)
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2.

001-es BibID:BIBFORM112013
Első szerző:Bacharudin, Aulia Medina
Cím:Financial Performance Analysis of PT. Pegadaian Cabang Bisnis Mikro Manado Selatan before and During Financial Restructuring / Aulia Medina Bacharudin, James D.D Massie, Fitty V. Arie
Dátum:2023
ISSN:2303-1174
Megjegyzések:The rapid spread of the COVID-19 outbreak has resulted in disruptions to banking performance and financial system stability. In response to this the government made one of the credit relaxation policies through credit restructuring for debtors affected by Covid 19. This debt restructuring provides relief for debtors to fulfill their obligations which indirectly the company has to opportunity to be able to allocate funds to the company's operation first in the hope that this has an impact on improving financial performance. This study aims to find out how the impact or influence of credit restructuring on financial performance during the covid 19 pandemic. This study uses a non-experimental quantitative approach in cross sectional, by collecting data to calculate profitability ratios, liquidity ratios, collectability ratios, which are taken from financial statements taken at PT. Pegadaian Cabang Bisnis Mikro Manado Selatan. Financial reports for 2020-2022 when the pandemic occurred. The results of this study indicate that from the data obtained from the financial statements by calculating the profitability ratio, liquidity ratio, collectability ratio, it shows that the company still has the ability to meet its obligations during this pandemic, even though the credit restructuring is extended.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 11 : 4 (2023), p. 173-182. -
További szerzők:Massie, James D.D Arie, Fitty Valdi (1984-) (PhD student)
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3.

001-es BibID:BIBFORM112014
Első szerző:Binowo, Marselin
Cím:The effect of service quality elements on customer satisfaction at BRI unit UNSRAT Manado / Marselin Binowo, Frederik G. Worang, Fitty V. Arie
Dátum:2023
ISSN:2303-1174
Megjegyzések:The development of services at banking sector companies in Indonesia has been increasing from year to year. This can be seen from the existence of intense competition between banks in Indonesia. Along with this fierce competition, banks are required to maintain the quality of their service. Banks must provide good quality services to their customers, as a benchmark that distinguishes the bank from its competitors, because customers will always looking for bank that can provide the good service that align with their expectations and desires. In the banking industry, customer satisfaction become one of the factors or indicators which proves that the bank has been able to compete in providing excellent service to their customer. The field of service company that will be examined in this study is a service company in the banking sector, which is BRI Unit Unsrat Manado. This research has purpose to analyze and to find out the real evidence of the effect of service quality elements (SERVQUAL) on customer satisfaction. The sample of this research is 50 respondents which are the loan customers/debtors of BRI Unit Unsrat. Data analysis used Multiple Linear Regression analysis method conducted by using IBM SPSS Statistics Ver.28 software with purposive sampling technique. The results of this research shows that Service Quality Elements has a positive and negative correlation also significant and non-significant effect on Customer Satisfaction at BRI Unit Unsrat Manado.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 11 : 1 (2023), p. 645-655. -
További szerzők:Worang, Frederik G. Arie, Fitty Valdi (1984-) (PhD student)
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4.

001-es BibID:BIBFORM112021
Első szerző:Dewantara, I Made Junior
Cím:Importance and Performance Analysis of Hotel Selection Factors at Four Points by Sheraton Manado / I Made Junior Dewantara, Fitty Valdi Arie
Dátum:2019
ISSN:2303-1174
Megjegyzések:Competition in the hotel industry is getting tougher, Hotel's management are required to know what travelers are looking at hotels, how they take their decision for a selection of hotels. This research aims to analyze which selection factors are considered as important and what is the actual performance of these particular hotel selection factors at Four Points by Sheraton Manado. This research uses Importance and Performance Analysis in order to analyze the data. 100 guests who stayed there were surveyed as the respondents. The result shows there are employee service quality located in quadrant I it means this factor has a high importance and low performance. Security and rooms and receptionist are located in quadrant II means that these factors has both high importance and performance. Food and recreations located in quadrant III which means this factor are both have low importance and performance. Value located in quadrant IV it means this factor is considered less important but the performance is good. Based on the result there are recommendations for Four Points by Sheraton Manado to keep maintain those factors that have high importance and high performance and improve those factors that have low in performance.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 7 : 4 (2019), p. 5870-5878. -
További szerzők:Arie, Fitty Valdi (1984-) (PhD student)
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5.

001-es BibID:BIBFORM112020
Első szerző:Engka, Nathaneel H. J.
Cím:Exploring the Emergence of Online Games and the Impact to Other Conventional Gaming Platforms in Manado / Nathaneel H. J. Engka, Joy E. Tulung, Fitty V. Arie
Dátum:2021
ISSN:2303-1174
Megjegyzések:In this era of technology, Online Game is getting famous because gaming are hobbies for people. Exploring the emergence of Online Games and the impact to the other gaming platform, why they want to play online games rather than the other conventional gaming and could give information to marketer, developer, and publisher in order to improving their business. This research was conducted to identify the immersion attributes for Gamer in Manado City. This research gathered data from 100 respondents, which were taken by using Purposive Sampling method. Correspondence analysis is applied in this research to analyze the immersion attribute and to measure the inertia; in this research the inertia value is 0.152 which is the row-column association is considered significant. Five immersion attributes were found as the important factors in this research. Those attributes are Accessibility, Price, Enjoyment, Social Interaction and Achievement. From the result of data analysis processed by Statistical Product and Service Solution (SPSS) Version 24, Correspondence measurement indicates that the immersion attribute have strong correlation between conventional gaming platforms and immersion attribute using perceptual map. Based on the results of Correspondence Analysis, Accessibility is closely associated with PC game, Price with Mobile Game, Enjoyment with PC game, social interaction with Mobile Game, and Achievement with Console game.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 9 : 4 (2021), p. 43-52. -
További szerzők:Tulung, Joy Elly Arie, Fitty Valdi (1984-) (PhD student)
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6.

001-es BibID:BIBFORM112225
Első szerző:Indrawan, Yudhatama P.
Cím:The Effectiveness of Facebook Advertising on Consumer Purchase Intention on Millennial Generation in Manado / Yudhatama P. Indrawan, Joy Elly Tulung, Fitty Valdi Arie
Dátum:2022
Megjegyzések:The purpose of this research is to analyze the influence of Attitude, Ability to recall, and frequency of clicking online advertisement on purchase intention of millennial generation in Manado. This research used quantitative method. 100 samples were collected with questionnaire distributed via social media from millennial generation in Manado. Multiple linear regression and 5 points Likert scale was used to help the data analysis in this research. Conclusion of this study were (1) partially a positive and significant relationship between the independent variable (attitude towards an online ads) on purchase intention (2) partially a positive and not significant relationship between the independent variable (ability to recall an online ads) on purchase intention (3) partially a positive and significant relationship between the independent variable (frequency of clicking an online ads) on purchase intention. The result of this research shows that attitude towards online ads(X1) ability to recall online ads(X2) and frequency of clicking online ads (X3) have a positive and significant correlation with purchase intention(Y) partially.
ISBN:2303-1174
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 10 : 3 (2022), p. 184-192. -
További szerzők:Tulung, Joy Elly Arie, Fitty Valdi (1984-) (PhD student)
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7.

001-es BibID:BIBFORM112223
Első szerző:Keintjem, Karenia
Cím:Supply Chain Analysis of Copra in Pakuure Village Tenga of South Minahasa / Karenia Keintjem, Joy E. Tulung, Fitty V. Arie
Dátum:2023
ISSN:2303-1174
Megjegyzések:North Sulawesi is known as one of the places that produce Copra the most in Indonesia. In North Sulawesi, the agriculture sector is considered as one of the superior commodities for the economy. The people of North Sulawesi have been cultivating coconut to be processed into copra as one of their main sources of income. The plantationin Pakuure Village, Tenga sub-district, South Minahasa Regency is an area that is overgrown with coconut plants. This village it is one of the producers of coconut plants inNorth Sulawesi. Based on the interview conducted with all of the ten informants whichare the copra buyers, and then the result shows all of them are the copra buyers, and most informants almost have the same answers about being a copra buyer as the main commodity. It is also discovered that each of the ten informants have their own different experiences and opinions as a copra buyer and how the supply chain can affect their income. The quality of copra determines the price of copra, thus affects their income. According to them the quality of copra determines the price of the copra. Good quality copra always gets the best price, while the bad quality ones tend to have the worst price, that of course affects their income as a copra buyer that the supply chain of copra definitely affects the income of the copra buyers, as most ofthem being a copra buyer as their main source of income. From the results of the interview with all informants, researcher found that the supply chain of copra definitely affects the income of the copra buyers, as most of them being a copra buyer as their main source of income. Especially whenit comes to quality control, if the copra farmers came up with a huge amount bad quality copra, it can heavily affect the final outcome of the copra buyers.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 11 : 1 (2023), p. 204-212. -
További szerzők:Tulung, Joy Elly Arie, Fitty Valdi (1984-) (PhD student)
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8.

001-es BibID:BIBFORM112017
Első szerző:Lengkong, Aldo Gerungan
Cím:The influence of service quality and consumer trust towards customer satisfaction on shopee in Manado / Aldo Gerungan Lengkong, Maryam Mangantar, Fitty Valdi Arie
Dátum:2023
ISSN:2303-1174
Megjegyzések:The rapid development of the digital economy in Indonesia has had a positive impact on the national economy, one of which is the growth of various online trading platforms or e-commerce. Shopee is an e-Commerce that serves interactive buying and selling between sellers and buyers online in the form of a mobile application to make it easier for users to carry out online shopping activities without having to open a website through a computer device. The purpose of this study was to the influence of service quality and customer trust towards customer satisfaction on Shopee in Manado. This study uses multiple linear regression. The population in this study is people who shop online through Shopee in Manado. The type of population used in this study is an unlimited population and for the sampling technique using purposive sampling.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 11 : 2 (2023), p. 1-10. -
További szerzők:Mangantar, Maryam Arie, Fitty Valdi (1984-) (PhD student)
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9.

001-es BibID:BIBFORM112015
Első szerző:Lydda, Jenefien Yoel Eddon
Cím:The influence of product placement and influencer marketing towards brand awareness in Manado / Jenefien Yoel Eddon Lydda, David P. E. Saerang, Fitty V. Arie
Dátum:2023
ISSN:2303-1174
Megjegyzések:Product Placement and Influencer Marketing are types of marketing strategy that uses media such as Movies and TV Shows and also social media. The product will be promoted throughout the show and also through famous influencer in order for the brand to gain more recognition. Brand awareness are customers' ability to recall and to use the product from a certain brand after seeing them and to buy them in the future. This paper consists of study on Generation Z's behavior especially for the awareness of the brand through product placement that appears on Movies and TV Shows and also Influencer Marketing across social media platform. The result was taken from 100 Generation Z who lives in Manado and have interest on Movies and TV Shows along with influencers on social media. According to the findings, the people found that product placement has a significant impact towards the awareness of the brand and that influencers marketing has less impact due to the lack of trust that they have on the review that was done by the influencers.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 11 : 1 (2023), p. 98-107. -
További szerzők:Saerang, David Paul Elia Arie, Fitty Valdi (1984-) (PhD student)
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10.

001-es BibID:BIBFORM112226
Első szerző:Poniskori, Yufika Injillia
Cím:The factor influencing impulse buying of Sam Ratulangi University students at Mr. D.I.Y Manado Town Square / Yufika Injillia Poniskori, Maryam Mangantar, Fitty Valdi Arie
Dátum:2022
Megjegyzések:The development of household population that increasingly growing every year makes retail business competes to fulfil household needs. In an effort to maintain their position in the market, retailers must learn several marketing strategies and what factors can attract customer's impulse buying intention and MR D.I.Y is one of the modern retail stores that provide household needs. The intention of this study is to analyse and identify what are the factors that influencing the impulse buying of Sam Ratulangi Students at MR D.I.Y Manado Town Square. The respondents of this study is 100 students that have experience in MR D.I.Y Manado Town Square using convenience sampling. Confirmatory Factor Analysis is used to analyse the data in this research. There are 14 factors included in this analysis and the result shows that all 14 factors are correlated with each other. From the factoring process, there are 3 factors formed as a result which are: Customer purchase intention factors, Environmental factors and Situational factors.
ISBN:2303-1174
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 10 : 3 (2022), p. 605-614. -
További szerzők:Mangantar, Maryam Arie, Fitty Valdi (1984-) (PhD student)
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11.

001-es BibID:BIBFORM112224
Első szerző:Rawung, Cellina Grace
Cím:The effect of halal label, product quality, and price on consumer loyalty of chicken meat at Golden Supermarket Manado / Cellina Grace Rawung, S. L. H. V. Joyce Lapian, Fitty Valdi Arie
Dátum:2023
ISSN:2303-1174
Megjegyzések:Satisfaction of basic human needs today is one thing that must be met. Fulfillment is not just to receive or consume it, not even just to feel enough and so on, but nowadays there are consumers who are more concerned with other values than just fulfilling them, such as values related to religion.The purpose of this study was to determine the effect of halal label, product quality and price on consumer loyalty of chicken meat at Golden Supermarket Manado either simultaneously or partially on consumer loyalty. The type of research used is associative research with Multiple Linear Regression analysis method. The number of samples used is 100 respondents.The results showed that simultaneously and partially halal label, product quality and price affect consumer loyalty. The management can pay attention to the quality of the product to consumers so that in the future there will be an increase in consumer loyalty for meat ayang at Golden Supermarket Manado.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 11 : 1 (2023), p. 613-624. -
További szerzők:Lapian, S. L. H. V. Joyce Arie, Fitty Valdi (1984-) (PhD student)
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12.

001-es BibID:BIBFORM112012
Első szerző:Tampi, Jeason Lucky Alexander
Cím:Determinants affecting the intention to use e-wallet during Covid-19 in Manado / Jeason Lucky Alexander Tampi, Joy Elly Tulung, Fitty Valdi Arie
Dátum:2023
Megjegyzések:Currently, the international economic sentiment has been influenced greatly with the Covid-19 pandemic and are still in the process of adjusting and conforming to the changes in societal and market lifestyle. E-wallet as Cashless payment methods have become a trend everywhere especially with the Covid-19 pandemic that caused people to limit physical contact with other people. This study aims to analyze the effect of Perceived Ease of Use, Perceived Risk and Social Influence as determinants towards the Intention to Use E-wallet during Covid-19 in Manado. This study employs casual research in quantitative approach. The population studied in this study is the people in Manado. Survey data were collected and collated from 100 respondents through google form, ranging from student to working employees and entrepreneurs. This study uses Multiple Regression Analysis to process the data. The findings confirm that Perceived Ease of Use, Perceived Risk, and Social Influence positively affects the Intention to Use E-wallet during Covid-19 in Manado. Based on the outcome of this study, it is recommended for E-wallet industry companies to increase public awareness of the use of e-wallet by informing it through public mass communication or social media and therefore, more people become aware and easier to have intention to use
ISBN:2303-1174
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 11 : 1 (2023), p. 1094-1105. -
További szerzők:Tulung, Joy Elly Arie, Fitty Valdi (1984-) (PhD student)
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Intézményi repozitóriumban (DEA) tárolt változat
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