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001-es BibID:	BIBFORM114834
Első szerző:	Fenyves László (közgazdász)
Cím:	A COVID-19 hatása a sportolási szokásokra / Fenyves László
Dátum:	2023
ISSN:	2064-8839 2631-1380
Megjegyzések:	In recent times, our daily lives have been significantly affected and transformed by the coronavirus pandemic that will hit our country in March 2020. Following the outbreak, the WHO (World Health Organisation) advised its Member States to consider ways to prevent the introduction of the disease into new areas and to reduce the human-to-human spread in areas where the virus has already been detected. In the initial period, people's "freedom" was severely restricted as a consequence of the restrictive measures taken to slow down/control the spread of the virus. In addition to telecommuting, closing restaurants, educational institutions, entertainment venues, sports facilities, shopping malls, curfews have become part of our daily lives. The protection of human life and health has suddenly become one of the most important "tasks". Despite the closure of sports facilities in order to reduce personal contact, physical activity has become even more important than before, as it has become even more important to keep our bodies healthy during the epidemic period. When the virus emerged, the Operational Committee recommended that we try to do as much exercise as possible to strengthen our immune system so that it can fight off pathogens as effectively as possible. However, the restrictive measures taken in response to the virus have also had a major impact on our exercise and sporting habits, which has since attracted the interest of many researchers. In my research, I am looking for answers to the question of how the epidemic has changed people's habits/willingness to take part in sport and active physical activity. The results of the online questionnaire survey showed a decrease in the frequency of weekly exercise sessions and an increase in the proportion of non-exercisers during the period of the virus and restrictions. During the period of restrictions, the age group between 45 and 54 was considered to be the most active. Both before and after the coronavirus, men were significantly more likely to be non-athletes, whereas the proportion of non-athletic women increased significantly during the restriction period. The analysis also showed that those who started playing sport during the restrictions rated their mental state significantly higher.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok magyar nyelvű folyóiratközlemény hazai lapban folyóiratcikk
Megjelenés:	Táplálkozásmarketing. - 10 : 1 (2023), p. 49-63. -
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM068504
Első szerző:	Kiss Marietta (közgazdász)
Cím:	Az organikuscímke-hatás a marketing irodalomban: imázstranszfer, halo-hatás és jelzés / Kiss Marietta, Kontor Enikő, Kun András István
Dátum:	2016
ISSN:	2064-8839
Megjegyzések:	Our study reviews the rapidly growing marketing literature on the organic label effect, and classifies it based on the underlying explanatory principles (theoretical background). Two broad categories of these studies are identified. The first consists of papers based on the image transfer or on the halo effect, and the second is composed of examinations built on signaling models. After reviewing 60 papers we can conclude that although the presence of the organic label effect has already been proven by many examinations in different contexts, its theoretical foundation is predominantly ad hoc: the authors of the reviewed studies do not justify that the choice of the underlying theory is the most fitting to the situation; moreover we could not find any studies comparing the relevance of the alternative explanations.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok magyar nyelvű folyóiratközlemény hazai lapban organikuscímke-hatás imázstranszfer halo-hatás signaling
Megjelenés:	Táplálkozásmarketing. - 3 : 1 (2016), p. 61-71. -
További szerzők:	Kontor Enikő (1963-) (közgazdász) Kun András István (1978-) (közgazdász)
Internet cím:	DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM074523
Első szerző:	Szabó Bernadett (agrárökonómus)
Cím:	The examination of markets of organic foods / Szabó Bernadett, Gergely Éva, Tóth Fruzsina
Dátum:	2015
ISSN:	2064-8839
Megjegyzések:	Nowadays the consumption of organic foods has an outstanding importance from the aspects of health and environmental consciousness. In this study the habits of organic food consumption in Debrecen are examined by the help of a questionnaire-based survey and a personal interview. On the basis of our results the supply of organic foods in the local markets satisfies the requirement of the consumers, and this tendency is expected to be maintained for the future. The most popular products are vegetables, fruits, dairy products, meat and honey. Generally the consumers are very satisfied with these products. Most of the buyers choose organic foods not only because these products are healthy, but for the fact that they are aware of the environmental-friendly technology by which the production happens. Consumers visiting the markets buy organic foods mainly at a weekly occasion, thus their consumption is conscious, and the healthy way of life is relevant for them. Many people do not know that there are such markets in Debrecen, in this way the promotion of these places is outstandingly important.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény hazai lapban organic foods market environment consciousness questionnaire
Megjelenés:	Táplálkozásmarketing. - 2 : 1 (2015), p. 45-50. -
További szerzők:	Gergely Éva (1984-) (gazdasági agrármérnök, viselkedéselemző) Tóth Fruzsina
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