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1.

001-es BibID:BIBFORM072032
Első szerző:Csapó Zsolt (agrármérnök)
Cím:MBA education at the University of Debrecen and its further development towards double degree programmes / Zsolt Csapo, Andras Nabradi, Krisztian Kovacs, Tunde Risko Csapone
Dátum:2017
ISSN:1789-221X 1789-7874
Megjegyzések:University of Debrecen is the oldest higher educational institution in continuous operation in Hungary based in thesame city. MBA training at Debrecen Agricultural University was initiated by 0257-91/1 Tempus Joint European Project Grant.The project was coordinated by the Netherlands Institute for Management (RVB) Maastricht. Participating institutions includeUniversity College in Dublin, Agricultural University in Wageningen and Debrecen Agricultural University. Minimum requirementsestablished were a BSc (or equivalent) degree, an English certificate of language proficiency and one letter of referencefrom work supervisors or former teachers. Application requirements included a completed application form, Curriculum vitae,a certified copy of degree(s), an official copy of language knowledge certificate, a letter of recommendation and the receipt ofregistration fee payment. The academic year began on 1 September 1991, and project studies were carried out in small groups.Practical experience that had been gained before enrolment was taken into account and after the successful completion of therequirements students were granted MBA degrees
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény hazai lapban
Megjelenés:Apstract 11 : 1-2 (2017), p. 167-170. -
További szerzők:Nábrádi András (1956-) (közgazdász, agrárökonómus) Kovács Krisztián (1981-) (okleveles gazdasági agrármérnök) Csapóné Riskó Tünde (1967-) (okleveles agrármérnök)
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2.

001-es BibID:BIBFORM074387
Első szerző:Csapóné Riskó Tünde (okleveles agrármérnök)
Cím:Bread consumption habits in the gluten free diet / Csapóné Riskó Tünde, Péntek Ádám, Wiwczaroski Troy
Dátum:2017
ISSN:1789-221X 1789-7874
Megjegyzések:Gluten is a protein found in many grain products. Celiac disease is a genetic autoimmune disorder characterized by sensitivity to gluten. When a person with celiac disease consumes gluten, his/her immune system perceives the gluten to be a harmful substance and reacts negatively. The only treatment for individuals with celiac disease is lifelong adherence to a gluten-free diet. It is one of the most frequent and well defined of all lifelong diseases. In Hungary, 1-2 % of the population is said to be affected, but only every 10th has been diagnosed. Bread is a basic and frequently consumed food made principally from wheat. Gluten is the main structure-forming protein in flour, and is responsible for the elastic characteristics of dough, and contributes to the crumb structure and appearance of many baked products. Gluten removal results in major problems for bakers. Currently many gluten-free products available on the market are of low quality, exhibiting poor mouth feel and flavour. People wishing to eat bread in the gluten-free diet basically have two options: buying or baking the bread for themselves. There are several gluten-free bread brands are available on the Hungarian market. The price, ingredients, texture, colour, softness of the available breads are different. There is a rather good choice in gluten-free flour mixtures on the Hungarian market, as well. The composition of these mixtures are also different. The aim of our empirical research was to investigate the gluten-free bread consumption habits of people following gluten-free diet. The research was carried out using Google forms in January 2017. Size of the sample is 196. The online form was shared in four closed gluten free Facebook groups in Hungary since they are really active in sharing information concerning gluten-free lifestyle and diet.Summarizing, in this study we wish to examine how evolve the world pork meat production, trade and consumption, and to demonstrate the main consuming countries, highlighting the role of China, as it is the most populated country in the world with its 1.4 billion inhabitants
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény hazai lapban
celiac disease
gluten-free diet
bread
Megjelenés:Apstract. - 11 : 3-4 (2017), p. 113-120. -
További szerzők:Péntek Ádám (1976-) (agrárinformatikus) Wiwczaroski, Troy B. (1967-) (nyelvész)
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3.

001-es BibID:BIBFORM108978
Első szerző:Kiss Marietta (közgazdász)
Cím:Genetic-based personalized nutrition in Hungary - is there a viable business model? / Marietta Kiss, Noémi Dóra Farkas
Dátum:2021
ISSN:1789-221X 1789-7874
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény hazai lapban
folyóiratcikk
personalized nutrition
nutrigenomics
genetic-based nutrition
business model
Megjelenés:Apstract. - 15 : 3-4 (2021), p. 5-14. -
További szerzők:Farkas Noémi Dóra (1994-) (közgazdász)
Pályázati támogatás:ÚNKP-20-3-I-DE-404
Egyéb
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4.

001-es BibID:BIBFORM072025
Első szerző:Kovács Krisztián (okleveles gazdasági agrármérnök)
Cím:10 year anniversary of the journal Apstract : the history of an open access journal / Krisztián Kovács, Tünde Csapóné Riskó, Zsolt Csapó, András Nábrádi
Dátum:2017
ISSN:1789-221X 1789-7874
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok beszámoló
Megjelenés:Apstract 11 : 1-2 (2017), p. 5-8. -
További szerzők:Csapóné Riskó Tünde (1967-) (okleveles agrármérnök) Csapó Zsolt (1969-) (agrármérnök) Nábrádi András (1956-) (közgazdász, agrárökonómus)
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5.

001-es BibID:BIBFORM101496
Első szerző:Nábrádi Zsófia (pszichológus-közgazdász)
Cím:A study on consumer habits in the dietary supplements market / Nábrádi Zsófia, Bánáti Diána, Szakály Zoltán
Dátum:2020
ISSN:1789-221X 1789-7874
Megjegyzések:There has been a continuous increase in the proportion of consumers using dietary supplements worldwide. Evidence based on former surveys suggests that in Hungary more than half of the population buy at least one type of dietary supplement (hereinafter DS). By using secondary research, the authors of the present paper examine the demographic factors determining the consumption of DS on a global scale. Consumption of DS increases with age and is more frequent among women. Consumers with higher qualifications and income tend to buy products containing vitamins and minerals to a greater degree. In the vast majority of cases the purchase and consumption of DS is based on consumers' personal preferences and decisions, rather than on their physicians' advice. It has been found that a high percent-age of DS consumers probably do not even need any extra nutrient intake. In our primary research (N=1000) the specific attitudes to and characteristics of DS consumption among Hungarian adults are analysed on the basis of on a nationally representative survey. First, we identify the most important reasons which encourage consumers to buy DS. Consumer awareness concerning DS with a particular vitamin and mineral content and of other sources is examined, and we also assess the consumption of the product which is the most popular. The current paper attempts to identify the outlets Hungarian consumers typically buy DS from, and also what resources they use to keep them-selves informed about these products. Consumers who admittedly reported (regular) consumption of a certain kind of DS product 6 months prior to the survey are further examined in relation to certain additional issues. The results of our survey provide an accurate picture of the DS consumption habits of the Hungarian population.
Tárgyszavak:Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény hazai lapban
folyóiratcikk
consumption of dietary supplements
dietary supplement preferences
Megjelenés:Apstract. - 14 : 3-4 (2020), p. 5-12. -
További szerzők:Bánáti Diána (1967-) (élelmiszermérnök) Szakály Zoltán (1965-) (agrár-közgazdász)
Pályázati támogatás:EFOP-3.6.2-16-2017-00003
EFOP
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6.

001-es BibID:BIBFORM074395
Első szerző:Szabó-Szentgróti Eszter (közgazdász)
Cím:Empirical research on corporate strategies in Hungarian Dairy Industry / Szabó-Szentgróti Eszter, Szabó-Szentgróti Gábor, Szakály Zoltán
Dátum:2017
ISSN:1789-221X 1789-7874
Megjegyzések:Corporate strategy has never been as important as it is nowadays. Markets are changing rapidly because of consumer demands, innovations, information flow and economic changes. Our paper concentrates on Hungarian dairy industry (hereinafter dairy) and four main objectives were defined to be analysed: (1) domestic dairy company features, (2) main strategic characteristics, (3) how companies' strategy resonates on the consumer side and (4) companies' financial background were analysed as well. A company database was made in order to prepare for the primary research and to understand better the nature of today's market. B2B (26 companies) and B2C (503 people) surveys were used in order to gain primary data. In 2017 132 Hungarian companies were observed in milk processing, but 44% of the market participants are not present in dairy competition. It is a fairly fragmented market structure because 10-20% of the annual turnover is accumulated among the 80-90% of competitors. The factor analysis of the data proved that the dairy companies followed m strategies at the same time; and it is assumed that most of them are unconscious. Strategically, the majority of the dairy sector is not up-to-date and modern enough. SMEs sector management skills and strategic preparedness are considered to be out-of-date and insufficient. Strategic planning can possibly have an influence on financial results, which was only partly proved by the analysed criteria system. The production and use of own raw milk supplies might make companies experience financial benefits. Nearly 78% of the respondents would rather purchase goods made from own raw material. The willingness to pay a higher price for this was in average 5-15%.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény hazai lapban
dairy market
Hungary
corporate strategy
SMEs
survey
Megjelenés:Apstract. - 11 : 3-4 (2017), p. 169-180. -
További szerzők:Szabó-Szentgróti Gábor (1980-) (agrármérnök) Szakály Zoltán (1965-) (agrár-közgazdász)
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7.

001-es BibID:BIBFORM108997
Első szerző:Tóth Ildikó (közgazdász)
Cím:Hungarian traditional clothing, as on- and offline marketing / Ildikó Tóth, Anikó Danyi-Boll
Dátum:2022
ISSN:1789-221X 1789-7874
Megjegyzések:Several experts have already formulated the fact, that this time is the fourth industrial revolution, which affects our lives and it results in a change affecting all areas of life. It is not an exaggeration, that the new procedures and tools change as well - establishing working methods and consumption habits but also affecting our mentality greatly too. We can get the information in different way than a few decades ago, and we can also process more easily information. The development of technology, internet and marketing is getting faster and faster, and many effects of these changes can be felt in all areas of our lives. There are new trends, which can give new marketing related solutions for companies. These companies have to recognize the fact, that the marketing activity has to be integrated, most importantly, well thought out and also well versed in the case of traditional marketing tools and also online and social media tools. People spend most of their time online whit checking their social media sites. How important is Hungarian tradition and the preservation of these traditions in the 21th century? Do traditions have any role in the life of the modern man today? What is the social, cultural and economic importance of tradition? This study presents the research result of the company, which started before the pandemic in 2019, furthermore it introduces with the help of the products of the company, and assists people in getting to know the Hungarian tradition and folk costumes too. Can a company work without online presence nowadays? The internet and the social media sites give new possibilities, which can help to build the reputation, but they also contain risks. How can a company work effectively on social media? The consistency and the definition of the targeted groups are important in online marketing. What is needed for excellent communication? The company has to know the purpose of the communication: whether it would like to keep contact with the existing partners or would like to make new connections?
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény hazai lapban
folyóiratcikk
consumption of Hungarian traditional customs
marketing
online marketing
social - media
consumer behavior
Megjelenés:Apstract. - 15 : 3-4 (2022), p. 33-36. -
További szerzők:Danyi-Boll Anikó (1969-)
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