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001-es BibID:	BIBFORM118132
Első szerző:	Buglyó-Nyakas Erzsébet Tünde (Phd Hallgató)
Cím:	Az egészség ára - Az egészségesnek vélt élelmiszerek iránti fogyasztási és vásárlási szokások vizsgálata különös tekintettel az árra / Buglyó-Nyakas Erzsébet Tünde; Gál Tímea
Dátum:	2024
ISSN:	2064-8839
Megjegyzések:	The economic events of recent years (war, the COVID epidemic) have had a significant impact on our daily life, including our consumer and shopping habits. The main aim of this research is to examine how food consumption and purchasing habits have changed in response to price changes, particularly for foods perceived to be healthy. Two focus group interviews were conducted to explore consumer habits on this topic. The period covered by the research was the consumer prices in April 2022 and April 2023. Our research explored general food purchasing habits and consumer motivations. We examined the extent to which products that participants perceived as healthy were purchased online, and the impact of price changes on the demand for health-conscious foods and on consumers' brand loyalty. We also looked at the online price monitoring system, where we mapped consumer adoption and the consumer benefits that the system provided. One of our key achievements is to identify a growing consumer awareness, with more and more people choosing quality, expertise and choice over convenience and price. The types of consumer responses identified in the EUROMONITOR research was in terms of products perceived as healthy in the wake of the price rise, although the proportions have shifted significantly; many are looking for alternatives, seeking substitutes for products; and fewer are the concern-averse, loyal consumers and the well-off but not engaged. Price sensitivity is increasing as a result of recent sustained price rises, with a small proportion of people who are not concerned. There is also a low proportion of emotional comfort seekers, a group largely confined to high-income consumers. For those who are not aware of the price of products, there is no change in brand loyalty and no brand abandonment, but for those who are price-aware, there is a tendency to switch between brands.
Tárgyszavak:	Agrártudományok Élelmiszertudományok magyar nyelvű folyóiratközlemény hazai lapban folyóiratcikk élelmiszerfogyasztói magatartás egészségesnek vélt élelmiszerek árváltozás árfigyelő rendszer
Megjelenés:	Táplálkozásmarketing. - 10 : 2 (2024), p. 3-16. -
További szerzők:	Gál Tímea (1985-) (gazdasági agrármérnök)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM118674
Első szerző:	Földi Kata (közgazdász)
Cím:	Fight for Customers - Correlations of Trade Organizations and Sales Promotionon the Hungarian FMCG Market / Földi Kata, Pólya Éva, Pénzes Ibolya Rózsa
Dátum:	2023
ISSN:	2064-8839 2631-1380
Megjegyzések:	Harc a vevőkért - kereskedelemszervezés és vásárlásösztönzés összefüggései a magyar FMCG piacon Tract of time after the millennial brought well definable changes in retailers` trade organizations and marketing activity in the Hungarian three-pole FMCG market. Operation conditions of enterprises became more complicated which is also reflected in the variability of the number and intensity of relevant influencing factors as well as in the difficulties of forecasting them. Out of these the change of consumer/purchase behaviour, the growth of competition intensity, the swell of procurement marketing, changes in channel position, the innovation of informatics and info communication tools, the dominant change of economic environment, the stiffening legislation and the unexpected influence of ecological environment can be highlighted. An important starting point for exploring the impact of the changes focusing on market competition is that the number and activity of chain stores operating in Hungary has stabilized, which has shifted the direction of research to explore the relationship between trade organization and marketing, improving competitive advantages and management efficiency.
Tárgyszavak:	Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény hazai lapban folyóiratcikk működési feltételek kereskedelem szervezés vásárlásösztönzés fogyasztói vélemény
Megjelenés:	Táplálkozásmarketing. - 10 : 2 (2023), p. 31-38. -
További szerzők:	Pólya Éva Pénzes Ibolya
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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Saját polcon: