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001-es BibID:	BIBFORM084208
Első szerző:	Kozlovskyi, Serhii
Cím:	Marketing analysis of the electromobile market as a factor in the innovation of the national economy / Kozlovskyi Serhii, Bolhov Vladyslav, Yousuf Allam, Batechko Albina, Hlushchenko Larisa, Vitka Nataliia
Dátum:	2019
ISSN:	1814-2427 1816-6326
Megjegyzések:	The marketing development of the electric vehicle market can be considered as a key element of innovative changes in the national economy. Object of research is the development of the electric vehicle market. The purpose of this article is the theoretical substantiation and development of guidelines for determining the rating of countries by the level of development of this market as a determining factor in the innovative development of the national economy. In the study, expert survey methods, logical generalization and comparison of results, statistical analysis and graphical presentation of results were used. The study conducted a marketing analysis of sales and production of electric cars, government programs to stimulate them, existing rating indicators of countries for the development of the electric vehicle market, and based on the results, a method for determining the integrated rating indicator of national economy innovativeness was developed. The article established that in countries that are world economic leaders, the growing interest of consumers and manufacturers of cars to electric vehicles, which is actively supported by government programs and incentives. It is proposed to use a integrated indicator of innovative development of the national economy, which are directly related to the market of electric vehicles. This indicator consists of the following factors: share of investments in the development of branches related to the national production of electric vehicles; level of growth of electric transport in the country's total fleet; the share of electric vehicles in total number of cars produced in the country; level of increase in the amount of electricity produced based on RES in total; infrastructure development; level of state support for the market. The use of these integrated factors in marketing analysis will determine the level of the world leader in the country, its innovative development.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Innovative Marketing. - 15 : 1 (2019), p. 42-53. -
További szerzők:	Bolhov, Vladyslav Yousuf, Allam (1989-) (közgazdász) Batechko, Albina Hlushchenko, Larisa Vitka, Nataliia
Internet cím:	DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM103991
Első szerző:	Salem, Omar (Business and management)
Cím:	The impact of perceived service quality on customers' repurchase intention: Mediation effect of price perception / Omar Salem, Marietta Kiss
Dátum:	2022
ISSN:	1814-2427 1816-6326
Megjegyzések:	The Internet service sector is characterized as highly competitive, so Internet service providers have to seek ways to offer high-quality services to customers. This study measured the impact of perceived service quality on the repurchase intention of customers with the mediating impact of customers' price perception. Data were gathered by surveying 405 customers of Internet service providers in Amman (Jordan) using the snowball sampling technique; the questionnaire was shared through social medias. Data were analyzed using factor analysis, regression, path analysis, and structural equation modeling (SEM). The results indicate that service quality factors represented by perceived service quality significantly affect customers' repurchase intention and price perception (p-value is less than 0.05). Furthermore, price perception partially mediates the relationship between perceived service quality and customers' repurchase intention, with an estimated power of 0.136. Thus far, the mediating variable that explains and predicts the relationship between perceived service quality and customers' repurchase intention has been overlooked in the extant literature. Therefore, this study employs the role of price perception as a mediator variable. In addition, it provided an accurate assessment of customers' perceptions of service quality of Internet providers in Amman (Jordan).
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk tangibility reliability responsiveness assurance empathy Internet service providers SERVQUAL
Megjelenés:	Innovative Marketing. - 18 : 4 (2022), p. 1-12. -
További szerzők:	Kiss Marietta (1981-) (közgazdász)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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