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1.

001-es BibID:BIBFORM099013
Első szerző:Alobid, Mohannad (economist)
Cím:The Syrian crisis impact on the area and the production: a case study of vegetables crop / Alobid Mohannad, Istvan Szűcs
Dátum:2020
ISSN:2146-4405
Tárgyszavak:Agrártudományok Élelmiszertudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:International Review of Management and Marketing. - 10 : 2 (2020), p. 80-83. -
További szerzők:Szűcs István (1968-) (agrárközgazdász)
Pályázati támogatás:EFOP-3.6.3-VEKOP-16-2017-00007
EFOP
Internet cím:Szerző által megadott URL
DOI
Intézményi repozitóriumban (DEA) tárolt változat
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2.

001-es BibID:BIBFORM081762
Első szerző:Fenyves Veronika (gazdasági agrármérnök)
Cím:Corporate expectations regarding the role of the controller: results of a Hungarian survey / Fenyves Veronika
Dátum:2019
ISSN:2146-4405
Megjegyzések:The past few years have seen fast and continuous changes in the corporate environment. Only those companies can stay competitive in today's economy that is able to give the right responses to the changes in their environment. Consequently, controlling activities are taking on an increasingly important role in the operation of corporate organizations. In Hungary, the role of controlling has been improving and continuously growing since the 1990s, and it has now become a management function. When setting up a new controlling system, the controller is responsible for selecting the tools, methods, and techniques that are necessary to achieve corporate goals. The study aims to identify the competencies that are required for a controller, as well as the areas they need to focus on in order to be successful in their job. The questionnaire was compiled with the help of the EvaSys system, and they were addressed to the top managers, financial managers, and controllers of various corporate organizations. The sample was made up of 124 completed and assessable questionnaires. In order to analyze the database, there were applied distribution coefficients, Chi-square test, Cramer's V test.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:International Review of Management and Marketing. - 9 : 6 (2019), p. 145-151. -
Internet cím:Szerző által megadott URL
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3.

001-es BibID:BIBFORM079744
Első szerző:Gajanova, Lubica
Cím:The Potential of Using Bluetooth-based System as a Part of Proximity Marketing in the Slovak Republic / Lubica Gajanova, Margareta Nadanyiova, Jana Kliestikova, Judit Olah
Dátum:2019
ISSN:2218-4511 2227-6718
Megjegyzések:Proximity marketing is considered as a tool of creating a personal relationship between a customer and a vendor at the time of in-store physical purchase through modern, personalized, timely and relevant communication. It eliminates the ever-deepening decline in purchases made in retail stores, increases customer satisfaction and helps to create a positive brand image. Last but not least, it contributes to gaining feedback and helps to meet the company's marketing goals. Bluetooth low energy beacons, called BLE (Bluetooth Low Energy), are currently one of the most widely used proximity marketing technologies. Based on the literature review, it has been identified significant shortcomings in the area of proximity marketing not only on the Slovak market but as well in general context of marketing innovations and their implication in contemporary marketing practice. Therefore, there is a need to provide revision of traditional strategic concepts with emphasis on innovative approach contained in proximity marketing concept. Up to now, the theory has been limited mainly to state the general need of incorporation of proximity marketing into managerial practice across markets but there is still missing exact detection of specific tools of proximity marketing in the scope of consumer's preferences. So, the aim of the paper is to propose recommendations for the practice of enterprises based on the survey of perception of proximity marketing activities by tools of Bluetooth technologies, with regard to the specifics of its implementation in the Slovak Republic. For this reason, a questionnaire survey of the perception of proximity marketing activities by consumers has been provided. The data used in the presented paper were obtained by our own survey carried out on the sample of 568 respondents (citizens of the Slovak Republic older than 15 years). We've statistically evaluated the given data by hypotheses verification provided by relevant statistical tests. Therefore, the important groundwork for making proposals and recommendations for business practice in the scope of implementing proximity marketing in the Slovak Republic has been created. We have found out that 1) respondents who have interest in proximity marketing show more positive buy-in response and 2) respondents who prefer to shop in the store before buying through the Internet based on a promised reward also have a higher level of loyalty. So, we can conclude that there is a great assumption that Bluetooth technology-based activities provided in the scope of proximity marketing will trigger in practice higher conversion rate in comparison with other theoretically recommended. To exploit this competitive advantage fully, there is a prior need to develop the relevant theory of proximity marketing with respect to consumer's specifics in the perception of this marketing innovation
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
Megjelenés:Marketing and Management of Innovations. - 2 (2019), p. 239-252. -
További szerzők:Nadanyiova, Margareta Klieštiková, Jana Oláh Judit (1973-) (agrárközgazdász, logisztika)
Internet cím:Szerző által megadott URL
DOI
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4.

001-es BibID:BIBFORM101475
035-os BibID:(WoS)000780008700003 (Scopus)85129088823
Első szerző:Kovács Bence (közgazdász)
Cím:Market orientation and corporate performance in the health industry / Kovács Bence, Szakály Zoltán
Dátum:2022
ISSN:1842-0206 2069-8887
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Management and Marketing. - 17 : 1 (2022), p. 41-60. -
További szerzők:Szakály Zoltán (1965-) (agrár-közgazdász)
Pályázati támogatás:GINOP-2.3.2-15-2016-00062
GINOP
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5.

001-es BibID:BIBFORM101506
Első szerző:Nábrádi Zsófia (pszichológus-közgazdász)
Cím:A húsfogyasztási szokások összefüggése az evési attitűdökkel a fiatal felnőtt korosztályban / Nábrádi Zsófia, Kovács Sándor, Szakály Zoltán
Dátum:2017
ISSN:1842-0206 2069-8887
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok magyar nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Management and Marketing. - EMOK klsz. (2017), p. 75-84. -
További szerzők:Kovács Sándor (1978-) (matematika tanár) Szakály Zoltán (1965-) (agrár-közgazdász)
Internet cím:Szerző által megadott URL
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6.

001-es BibID:BIBFORM113862
035-os BibID:(Scopus)85164807737 (WoS)001023605700004
Első szerző:Novoselova, Olga V.
Cím:Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process / Olga V. Novoselova, Judit Simon, Ildikó Kemény, Kai Zhu, Katalin Csobán, Andrej Balogh, Lóránt Dénes Dávid
Dátum:2023
ISSN:1842-0206 2069-8887
Megjegyzések:The stronger capacity of falsehood to diffuse in comparison with the truth pushes researchers to identify fake news effects on the formation of country brand equity due to the distant and intangible nature of this notion. To explore this exposure, valenced framing theory is applied as a suitable framework where credibility and cognitive image are checked to be mediators in this relationship. This study adopted a perceived and projected image approach for online survey design, and a quantitative method was applied. The results depict that fake news frames have an indirect effect on a country's brand equity mediated by news credibility and cognitive image toward the country. We show that news credibility and cognitive image function as sequential mediators, meaning that the level of believability and cognitive preconceptions about a certain country directly affect country brand equity. Moreover, this study demonstrates that negatively framed fake news can affect all dimensions of country brand equity negatively, whereas positive fake news frames do not change people's perceptions significantly. According to the outcomes, we proved that the level of credibility is significantly influenced by the type of valenced fake news frame as well. We discuss the implications of the findings and future research directions in the field of fake news and country brands.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
news credibility
valenced frames
fake news
country brand equity
frame effect
cognitive image
China
Megjelenés:Management and Marketing. - 18 : 2 (2023), p. 145-171. -
További szerzők:Simon Judit Kemény Ildikó Zhu, Kai Vargáné Csobán Katalin (1975-) (angol nyelv és irodalom szakos tanár, közgazdász) Balogh Andrej Dávid Lóránt (1968-) (geográfus)
Internet cím:DOI
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7.

001-es BibID:BIBFORM098787
Első szerző:Premordia, Inda
Cím:Dear customer, thank you for your review: the service failure-recovery dyadic interactions in the restaurant industry / Inda Premordia, Timea Gál
Dátum:2021
ISSN:2146-4405
Megjegyzések:The advent of Web 2.0 has encouraged restaurant customers to post online reviews, and oftentimes, not in favor of the company. When a service failure occurs, the customer may voice their complaints publicly online. The company, on the other hand, has the opportunity to respond to these complaints and use it as a part of their service recovery strategy. While some companies are responding to negative reviews, only a few have the knowledge on how to do it effectively. Built on perceived justice framework: distributive, procedural, interactional; and service failure severity type: outcome-process, major-minor, present study intends to understand different resolution styles adopted by the company to varying types of customer complaint. The findings outline: (1) the vast majority of the company exhibits only a low level of responsiveness to complaints; (2) the most severe complaints deal with psychological loss, physical loss and major incidents lead to frustration; (3) however, different strategies depending upon service failure severity are yet to be implemented by the company; (4) while components in interactional justice are mostly performed, rude responses are also frequently applied. Further elaboration of the findings and insights for marketing practice are discussed in the text.
Tárgyszavak:Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Service recovery
Service failure severity
Online customer reviews
Restaurant industry
Megjelenés:International Review of Management and Marketing. - 11 : 3 (2021), p. 49-57. -
További szerzők:Gál Tímea (1985-) (gazdasági agrármérnök)
Internet cím:Szerző által megadott URL
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8.

001-es BibID:BIBFORM085347
Első szerző:Rafinda, Ascaryan (financial behaviour)
Cím:Financial literacy of economics and non-economics students / Rafinda Ascaryan, Gal Timea
Dátum:2020
ISSN:2146-4405
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:International Review of Management and Marketing. - 10 : 3 (2020), p. 35-38. -
További szerzők:Gál Tímea (1985-) (gazdasági agrármérnök)
Pályázati támogatás:EFOP-3.6.3.-VEKOP-16-2017-00007
EFOP
Internet cím:Szerző által megadott URL
DOI
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9.

001-es BibID:BIBFORM083176
Első szerző:Rafinda, Ascaryan (financial behaviour)
Cím:Predictive Power of Situational Factor and Individual Factor on Misreporting Behaviour / Ascaryan Rafinda, Agus Suroso, Timea Gal
Dátum:2020
ISSN:2146-4405
Megjegyzések:The aim of this research is to compare the predictive power of situational factors and individual factors on misreporting behaviour. The experiments were done to 64 undergraduate students divided into four classes. Each class got a different manipulation on situational factors such as superior's authority and social conditions. Both of them were manipulated to determine their effects on misreporting behaviour, while individual factors were measured by DIT to classify moral reasoning level. Participants attended two sessions of the experiment. The first session was conducted to measure the level of student moral reasoning. The second session measured student misreporting behaviour. The analysis was done by comparing error prediction on both factors and t-test Independent sample was used. This research found that situational factors have smaller error prediction than individual factors. It means the situational factor is more powerful predictor than the individual factor. It's imply that organization which wants to reduce misreporting behaviour should focusing deeper to the situational factor than individual factor.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Individual Factor
Misreporting Behaviour
Situational Factor
Megjelenés:International Review of Management and Marketing. - 10 : 1 (2020), p. 84-90. -
További szerzők:Suroso, Agus Gál Tímea (1985-) (gazdasági agrármérnök)
Internet cím:Szerző által megadott URL
DOI
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10.

001-es BibID:BIBFORM093265
Első szerző:Yousuf, Allam (közgazdász)
Cím:Companies performance management: the role of operational flexibility / Allam Yousuf, Vahid Zeynvand Lorestani, Janos Felföldi, Tetiana Zatonatska, Serhii Kozlovskyi, Oleksandr Dluhopolskyi
Dátum:2021
ISSN:2218-4511 2227-6718
Megjegyzések:The article summarizes the arguments on minimizing the uncertainty level caused by numerous unforeseen circumstances due to using operational flexibility to increase companies' efficiency (example of small and medium enterprises in the pharmaceutical sector of Iran). The research aims at investigating the relationship between operational flexibility and a company's performance to examine the impact of environmental uncertainty on these relationships. This study was conducted as quantitative. The deductive method using the synergy of systematization of scientific background on the problem and the empirical proof of the formulated hypotheses became a methodological study tool. The article provides evidence of the economic-mathematical model based on data from small and medium-sized pharmaceutical Iranian companies. The study hypotheses are as follows: 1) operational flexibility has a positive effect on the productivity of the pharmaceutical sector of Iran, represented by small and medium-sized companies; 2) uncertainty determines the relationship between the operational flexibility and efficiency of small and medium-sized pharmaceutical companies in Iran. The model constructed by the authors allowed measuring the relationship between variables using regression analysis and moderation analysis (Hayes model). The total number of companies included in the sample is 113. In turn, 228 managers of these pharmaceutical companies took part in the surveys (Iran example). The empirical analysis results showed that the mix flexibility indicator has practically no effect on companies' efficiency, and the volume flexibility and product development flexibility indicators generally have a positive effect on the performance of companies in the pharmaceutical sector. On the other hand, the environmental uncertainty indicator does not help reduce the relationship between the operational flexibility indicator and companies' performance in the pharmaceutical sector of Iran's economy. The study results could be useful for planning small and medium enterprises' activities in the context of improving their performance.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Marketing and Management of Innovations. - 1 (2021), p. 30-37. -
További szerzők:Zeynvand Lorestani, Vahid (1981-) (közgazdász) Felföldi János (1968-) (mérnök-közgazdász) Zatonatska, Tetiana (1988-) (közgazdász pedagógus) Kozlovskyi, Serhii Dluhopolskyi, Oleksandr (1976-) (közgazdász)
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DOI
Intézményi repozitóriumban (DEA) tárolt változat
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