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001-es BibID:BIBFORM117386
Első szerző:Zewdu Eskezia Gelaye
Cím:Determinants of Electronic banking Usage in Northern Ethiopia of East Gojam Zone, Evidence from Commercial Banks in Ethiopia / Zewdu Eskezia Gelaye , Birhanu Daba Chali
Dátum:2023
Megjegyzések:Abstract: The main objective of this study was to determine the factors that affect the use of electronic banking system in East Gojam Zone. To achieve this objective, the necessary data was collected from electronic banking system users and non-users by using questionnaires. Convenience nonrandom sampling technique was used to select number of samples from the target population of the study. The researcher used binary logistic regression analysis method to analyze the raw data which was obtained from the respondents. The findings of the study was identified as perceived risk of the customers about the new technologies, age of the customers, perceived cost to use electronic banking system, education level of the customers and compatibility of the system affects the use of electronic banking system in East Gojam Zone. The researcher suggests that the bankers that are existed in East Gojam Zone should give awareness about the system and they should make confident the customers about the new technology by increasing the promotion through medias and in person too. And at the same time they should minimize the cost of using electronic banking system.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Electronic banking
perceived risk
perceived cost
system compatibility
Megjelenés:Research Journal of Business Management. - 1 : 1 (2023), p. 18-34. -
További szerzők:Birhanu Daba Chali (1992-) (PhD Student/Business Management)
Internet cím:Intézményi repozitóriumban (DEA) tárolt változat
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