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001-es BibID:	BIBFORM068502
Első szerző:	Kiss Marietta (közgazdász)
Cím:	The effect of 'organic' labels on consumer perception of chocolates / Marietta Kiss, Enikő Kontor, András István Kun
Dátum:	2015
ISSN:	1222-569X 1582-5450
Megjegyzések:	One of the most important success factors in the organic food industry is the positive image that a significant number of customers attach to organic products in many countries, which includes the perception of healthiness and also sensory characteristics such as smell, texture or taste. Several papers have examined the effect of organic certification on consumer perceptions for many types of products from a number of perspectives. The present study aims to reveal the effect of organic (♭bio') labels on customers' evaluation of chocolates regarding five product attributes: fragrance, taste, healthiness, calorie content and price. The two research questions are: (1) ♭How do consumers modify their perceptions about a given chocolate after receiving information as to whether the given chocolate is an organic or a non-organic product?' and (2) ♭How do consumers' evaluations of organic and non-organic chocolates relative to each other change after it is revealed which ones have an organic certificate?' To find the answers an experiment was conducted on a sample of 32 second year bachelor university students from the ♭Commerce and Marketing' major. During the experiment the students tasted 4 dark (2 regular and 2 organic) and 3 milk (2 regular and 1 organic) chocolates in two phases. In the first phase they had no information as to whether organic products were involved in the experiment, but in the second the organic products were labelled. The students had to evaluate fragrance, taste, healthiness, and calorie content, and estimatethe price in both phases. The results show that ♭organic' labels can significantly modify consumers' perception and evaluation of chocolates with every attribute for one or more of the chocolates. Labelling can also widen the perceived gap between organic and regular chocolates according to fragrance, healthiness, calorie content and price. However, changes were identified only in the case of healthiness and price. Both were absolutely and relatively evaluated as higher for organic products after labelling.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban organic food chocolate food marketing imperfect information
Megjelenés:	Analele Universităţii din Oradea. Ştiinţe economice = Annals of University of Oradea. Economic science 24 : 1 (2015), p. 448-457. -
További szerzők:	Kontor Enikő (1963-) (közgazdász) Kun András István (1978-) (közgazdász)
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM075411
Első szerző:	Kun András István (közgazdász)
Cím:	A comparison of self-assessment tendencies of full-time and part-time university students / András István Kun, Éva Katalin Kovács, József Boros
Dátum:	2016
ISSN:	1222-569X 1582-5450
Megjegyzések:	Several studies in the existing literature of education research provide empirical evidences that low-achiever higher education students tend to predict and evaluate their own academic performance less accurately than those who perform better in their studies. Former papers have also supported that low-performers generally over-evaluate (both before and after examinations) while high-performers regularly underestimate their performance (or at least they are overestimating to a significantly lower extent). These findings highlight that less good skills and/or abilities are only a part of the low-achievers' handicap. Another serious problem is that they are unaware about these problems (this phenomenon is sometimes referred to as 'Dunning?Krueger effect'). More information on this tendency is useful for both educators and researchers of education, because helping students who are facing this double challenge needs a better understanding of the processes and factors in the background. One of the information still missing from the literature is the results of testing and comparing the self-assessment patterns of students with different background. As a contribution to this area of research we measure the self-assessment differences between full-time and part-time business students. After a brief introduction and a short review of the empirical literature the current paper tests the above mentioned hypotheses on two small samples of full-time (N = 64) and part-time (N = 63) business students from the same course, university and majors. All the students wrote the same test type (multiple choice). Our main results support that in the cases of both the full-time and the part-time students the low-achievers showed a significantly greater mean overestimation. This was true for the pre- and also for the post-examination self-assessment. At the same time, self-assessment accuracy (measured indirectly via the absolute value of the self-assessment error) connected positively to the students' test performance only in the case of part-time students. Moreover, performance and self-assessment accuracy showed a positive linear correlation in case of part-time, a negative linear correlation in the case of full-time students.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény hazai lapban
Megjelenés:	Annals of the University of Oradea Economic Science. - 25 : 1 (2016), p. 538-547. -
További szerzők:	Kovács Éva Katalin (1991-) Boros József (1994-) (közgazdász)
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM086103
Első szerző:	Ujhelyi Mária (közgazdász)
Cím:	Analysing Organizational Changes - The Connection Between The Scale Of Change And Employees Attitudes / Ujhelyi Mária, Barizsné Hadházi Edit, Kun András István
Dátum:	2015
ISSN:	1222-569X 1582-5450
Megjegyzések:	In the 21st century all organizations have to cope with challenges caused by trigger events in the environment. The key to organizational success is how fast and efficiently they are able to react. In 2014 we conducted a research survey on this topic with the contribution of Hungarian students on Bachelor courses in Business Administration and Management. They visited organizations which had gone through a significant programme of change within the last 5 years. The owners, managers or HR managers responsible for changes were asked to fill in the questionnaires about the features of these organisational changes. Several issues regarding change management were covered, besides general information about the companies. Respondents were asked about the trigger events and the nature of changes, and about the process of change and participation in it. One group of questions asked leaders about employees' attitude to change, another section sought information about the methods used in the process. In this paper, after a short literature review, we will analyse the adaptation methods used by organizations and the connection between the scope of change and employees' attitude toward change.
Tárgyszavak:	Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk change management adaptation methods nature of change resistance and responses to change
Megjelenés:	Annals of the University of Oradea Economic Science. - 24 : 1 (2015), p. 1191-1198. -
További szerzők:	Barizsné Hadházi Edit (1976-) (közgazdász) Kun András István (1978-) (közgazdász)
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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