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001-es BibID:	BIBFORM077804
035-os BibID:	(cikkazonosító)1802 (WOS)000464344500031 (Scopus)85068647634
Első szerző:	Balsa-Budai Nikolett (PhD hallgató)
Cím:	Attitudes of Voluntary Simplifier University Students in Hungary / Balsa-Budai Nikolett, Kiss Marietta, Kovács Bence, Szakály Zoltán
Dátum:	2019
ISSN:	2071-1050
Megjegyzések:	The Lifestyle of Voluntary Simplicity (LOVOS) segment is composed of consumers who attempt to achieve sustainable consumption. The segment has been examined by only a few research studies so far, and none of them were conducted among Hungarian consumers. Therefore, the aim of our exploratory research is to examine the occurrence of the LOVOS consumer group among university students from Debrecen, Hungary. To achieve our aim, we first identified the five main value groups of the LOVOS lifestyle with an expert focus group interview. Based on the interview, a questionnaire survey was conducted among university students from Debrecen (N = 500). Based on the results, four value-based segments were identified, of which the Voluntary simplifiers' cluster (39.6% of respondents) reflected the characteristics of the LOVOS lifestyle to the greatest extent. Based on the literature, it seemed necessary to segment this group further in terms of their commitment to individual values. As a result, three further clusters were created, of which, the Holistic simplifiers' group (9.8% of respondents) showed the greatest commitment to the values of the LOVOS lifestyle. We concluded that the characteristics of voluntary simplifiers have already appeared among university students from Debrecen, but further research is needed to reveal the value orientation of the whole of Hungarian society.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk lifestyle sustainability simplicity LOVOS segmentation
Megjelenés:	Sustainability. - 11 : 6 (2019), p. 1-15. -
További szerzők:	Kiss Marietta (1981-) (közgazdász) Kovács Bence (1992-) (közgazdász) Szakály Zoltán (1965-) (agrár-közgazdász)
Pályázati támogatás:	EFOP-3.6.2-16-2017-00003 EFOP
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat DOI Szerző által megadott URL
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001-es BibID:	BIBFORM091321
035-os BibID:	(cikkazonosító)1260 (Scopus)85100234774 (WOS)000615670100001
Első szerző:	Kun András István (közgazdász)
Cím:	On the Mechanics of the Organic Label Effect: How Does Organic Labeling Change Consumer Evaluation of Food Products? / Kun András István, Kiss Marietta
Dátum:	2021
ISSN:	2071-1050
Megjegyzések:	The literature on the effect of organic labels on consumers' perception of food products has grown significantly over the last two decades. Since the number of empirical studies has also increased greatly, a literature review revealing the operational definitions of the organic label effect (OLE), which have evolved among researchers, has become necessary. Accordingly, in the current article, 82 studies are reviewed. It was found that studies cluster around two interpretations: they define the OLE either as a change in the evaluation of a given product or as a change in the evaluation of the difference between an organic and a conventional product resulted from organic labeling. We term the first approach the absolute OLE and the latter the relative OLE. Our analysis shows that, when applied separately, these two interpretations might lead to significantly different measurement results, but they can be merged into one concept. We argue that organic labeling affects not only the evaluation of products receiving the organic label but the evaluation of competing products without such a label as well. We reveal that the relative OLE is equivalent to the difference between the absolute effects of organic labeling on the labeled and on the unlabeled products.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk labeling effect food labeling organic label absolute effect relative effect conceptualization consumer evaluation
Megjelenés:	Sustainability. - 13 : 3 (2021), p. 1-25. -
További szerzők:	Kiss Marietta (1981-) (közgazdász)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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