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001-es BibID:	BIBFORM103868
035-os BibID:	(cikkazonosító)1017557 (WoS)000869465900001 (Scopus)85139977314
Első szerző:	Shah, Sayed Kifayat
Cím:	Modeling consumer's innovativeness and purchase intention relationship regarding 5G technology in China / Sayed Kifayat Shah, Zhongjun Tang, Beata Gavurova, Judit Oláh, Ángel Acevedo-Duque
Dátum:	2022
ISSN:	2296-665X
Megjegyzések:	Consumer innovativeness is a significant personality attribute that refers to a person's proclivity to acquire and utilize new items more rapidly and frequently than others. Although previous research has revealed a relationship between consumer innovativeness and the intention to buy new technology products, little is known about the determinants such as visibility and guidance affordances, environmental awareness, and safety concerns that underpin this relationship. Using the diffusion of innovation (DOI) theory through the PLS-SEM approach, this study analyzed the data of 341 Chinese consumers to explore the prospects mentioned above. The empirical results show that visibility and guidance affordances encourage consumer innovativeness. The results further reveal that environmental awareness and product safety concerns mediate the consumer innovativeness and purchase intention relationship. This model will contribute to the literature by improving predictive ability over previous models. Therefore, managers and policymakers who wish to make constructive changes in the intentions of technology consumers are encouraged to ruminate on the extrapolations of this article.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk 5G Technology consumer's innovativeness environmental awareness safety concerns, affordances
Megjelenés:	Frontiers in Environmental Science. - 10 (2022), p. 1-15. -
További szerzők:	Tang, Zhongjun Gavurova, Beata Oláh Judit (1973-) (agrárközgazdász, logisztika) Acevedo-Duque, Ángel
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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