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001-es BibID:	BIBFORM089573
Első szerző:	Bajnai Péter (közgazdász)
Cím:	Comparison of the Hungarian plants of eyeglass lens manufacturers Zeiss, Hoya and Specsavers between 2014-2019 / Bajnai Péter, PopovicsPéter
Dátum:	2020
ISSN:	2344-1712
Megjegyzések:	In recent decades, three major representatives of the global eyeglass lens industry have established subsidiaries in the same Hungarian settlement, Mátészalka, which has a significant past and experience in the sector. The plants of the German Zeiss, the Japanese Hoya and the British Specsavers rely on the manufacturing, processing, framing and distribution of eyeglass lenses. The companies are direct competitors of each other in terms of both sales and labour market. The following analysis presents these companies based onvarious indicators such as net sales revenue, after-tax profit, ROS and ROA indices, number of employees, average wage and productivity, consumer awareness and brand loyalty. It also reveals differences in size, performance, and profitability among the organizations. Hoya's plant stands out in various respects due to its prominent position and dynamic development within the company group. Zeiss seems to be coming to a halt, its performance has declined in comparison to Hoya in recent years, its position within the group is weaker than that of its competitor. Specsavers carries out activities of lower profitability in its local plant; therefore, it can be less profitable than its competitors.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk Profitability Eyeglass lens industry Consumer brand awareness Cluster Operational efficiency ROS and ROA indexes
Megjelenés:	Network Intelligence Studies. - 8 : 16 (2020), p. 125-134. -
További szerzők:	Popovics Péter András (1978-) (agrárközgazdász)
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM089564
Első szerző:	Bajnai Péter (közgazdász)
Cím:	Practical application of the balanced scorecard model, a balanced strategic indicator system / Bajnai Péter, Popovics Péter
Dátum:	2020
ISSN:	2360-2554
Megjegyzések:	The operating environment of business organizations has clearly changedcurrently. Given the complex context marked by globalization, intensifying competition, and rapidly changing consumer demands, it is not enough for managers to focus solely on the financial performance of businesses. The Balanced Scorecard model, as a multi-perspective, comprehensive, balanced indicator system helps implement multidisciplinary corporate management. The following analysis focuses on the corporate controlling function, its development and tasks and then on the Balanced Scorecard, which is closely related to controlling. The model aims to capture the operation of organizations from financial, customer, internal business and learning and growth perspectives and to linktheir strategy map to causally related indicators. The paper also looks into a possible way of developing the model in practice using a fictitious companyas an example. A balanced system of indicators can be developed after defining its central strategy, making a thorough analysis of its external and internal environment and establishing strategic sub-objectives. With the help of the Balanced Scorecard, the quantified directions needed to achieve a strategic goal can be determined based on understandable, interrelating indicators.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk Balanced scorecard Controlling Strategic sub-objectives Indicators
Megjelenés:	SEA -Practical Application of Science. - 8 : 24 (2020), p. 271-277. -
További szerzők:	Popovics Péter András (1978-) (agrárközgazdász)
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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