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1.

001-es BibID:BIBFORM118051
Első szerző:Arie, Fitty Valdi (PhD student)
Cím:Impact of Six Sigma on tourism industries performance in Indonesia: evidence from structural equation model / Fitty Arie, Adrian Nagy
Dátum:2023
ISSN:1222-569X 1582-5450
Megjegyzések:Impact of Six Sixma on tourism industries performance in Indonesia: evidence from structural equation model
Concept of Six Sigma is comprehensive for finding the appropriate strategy as of the industry can run as efficiently as possible and survive in an economic wave currently under challenging times, including the tourism industry, which is the object of this research. These papers examine an overview of the empirical study of relationships between six sigma strategies toward tourism industry performance. For many countries, tourism is seen as one of the instruments for developing country because it can trigger new economic activities. Tourism also has assertive economic impact on the balance of payments, unemployment, GDP, and profitability. Unplanned and uncontrolled tourism growth has an impact on financial sustainability. The methodology used in this research is quantitative by distributing an online questionnaire consisting of 16 statement items with a five-point Likert scale. The sample size used for this research is 300 tourism service providers in 10 of the city in Indonesia, which is the leading destination for tourists. This research was processed using smart PLS 3.2.9 analysis tools and methods research in this study using Structural Equation Modeling (SEM), namely the equation model with a variance-based approach or modeling component-based structural equations. The findings from this study indicate that the latent variable models are involvement and top management commitment, training and education, cultural change, industrial infrastructure, and teamwork has a fit outer model relationship (> 0.7) between latent variables and indicators of efficacious Six Sigma implementation in the tourism industry in Indonesia. However, top management commitment and industrial infrastructure have a low t value, so of course, this is a challenge and input for developing the tourism industry in Indonesia in the future.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Tourism
six sigma
sustainability
Megjelenés:Analele Universitatii din Oradea. Stiinte economice = Annals of University of Oradea. Economic science. - 32 : 1 (2023), p. 33-42. -
További szerzők:Nagy Adrián Szilárd (1975-) (gazdasági agrármérnök)
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2.

001-es BibID:BIBFORM091646
Első szerző:Bittner Beáta (közgazdász)
Cím:Methodology of external environmental analysos as a part of strategy planning / Bittner Beata, Nagy Adrian, Kovacs Tunde, Madai Hajnalka
Dátum:2020
ISSN:1222-569X 1582-5450
Megjegyzések:The market environment has changed significantly in recent years. Globalization, market concentration, rapid flow of information and technological advancement make increase competition in all industries. The previously commonly used the company, recognize the threats and opportunities outside the company, in this regard intuition skills have outstandingly importance. In this article, the authors present the importance of strategic planning and its connection to traditional planning and its differences. After that, the paper presents the internationally recognized strategic planning method, its steps and the quantitative approach was replaced by the emphasis on quality. The significant changes in the economic, social and natural environment require more responsible mentality and forcing companies to make more responsible decisions. Planning periods have been shortened. Due to rapid changes plans have to become dynamic and multiple controls and feedback have required at the planning stage. Due to the above changes, the overall strategic planning has also come to the fore. The main task of strategic planning is to recognize and respond to the opportunities of the organization in time, and to develop a systematic action program with a systematic approach to analyzing their risks. Successful strategy-making is a success factor of proper strategic thinking. This affects the company's framework of the strategy. The strategic thinker should coordinate a procedure to monitor the state of relationship of each step and its interrelation in particular the internal assessment methods. The development and formulation of the strategy begins with the definition of the business vision and the business mission. These are subordinated to analyze that seek to understand the firm's strategic position. After that, the possible strategic directions can be selected. After selecting the strategic direction (s), the long-term objectives of the organization should be recorded. Knowing the objectives, possible strategic options should be considered and analyzed. The final step of planning is the strategic choice that will help the organization decides which version or variations will be used in the implementation phase. The method described above provides a framework that can be applied not only at company level, but also at a sectoral, national, but individual level, as well.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:The Annals of the University of Oradea. Economic Sciences. - 29 : 1 (2020), p. 461-466. -
További szerzők:Nagy Adrián Szilárd (1975-) (gazdasági agrármérnök) Kovács Tünde Zita (1978-) (közgazdász) Madai Hajnalka (1971-) (agrármérnök, közgazdász)
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3.

001-es BibID:BIBFORM091644
Első szerző:Madai Hajnalka (agrármérnök, közgazdász)
Cím:Methodology of the internal environmental analysis as a part of strategy planning / Madai Hajnalka, Bittner Beata, Kovacs Tunde, Nagy Adrian
Dátum:2020
ISSN:1222-569X 1582-5450
Megjegyzések:The market environment has changed significantly in recent years. Globalization, market concentration, rapid flow of information and technological advancement make increase competition in all industries. The previously commonly used the company, recognize the threats and opportunities outside the company, in this regard intuition skills have outstandingly importance. In this article, the authors present the importance of strategic planning and its connection to traditional planning and its differences. After that, the paper presents the internationally recognized strategic planning method, its steps and the quantitative approach was replaced by the emphasis on quality. The significant changes in the economic, social and natural environment require more responsible mentality and forcing companies to make more responsible decisions. Planning periods have been shortened. Due to rapid changes plans have to become dynamic and multiple controls and feedback have required at the planning stage. Due to the above changes, the overall strategic planning has also come to the fore. The main task of strategic planning is to recognize and respond to the opportunities of the organization in time, and to develop a systematic action program with a systematic approach to analyzing their risks. Successful strategy-making is a success factor of proper strategic thinking. This affects the company's framework of the strategy. The strategic thinker should coordinate a procedure to monitor the state of relationship of each step and its interrelation in particular the internal assessment methods. The development and formulation of the strategy begins with the definition of the business vision and the business mission. These are subordinated to analyze that seek to understand the firm's strategic position. After that, the possible strategic directions can be selected. After selecting the strategic direction (s), the long-term objectives of the organization should be recorded. Knowing the objectives, possible strategic options should be considered and analyzed. The final step of planning is the strategic choice that will help the organization decides which version or variations will be used in the implementation phase. The method described above provides a framework that can be applied not only at company level, but also at a sectoral, national, but individual level, as well.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:The Annals of the University of Oradea. Economic Sciences. - 29 : 1 (2020), p. 551-556. -
További szerzők:Bittner Beáta (1980-) (közgazdász) Kovács Tünde Zita (1978-) (közgazdász) Nagy Adrián Szilárd (1975-) (gazdasági agrármérnök)
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4.

001-es BibID:BIBFORM110067
Első szerző:Szikszai-Németh Ketrin
Cím:Consumer decision making in influencer marketing / Szikszai-Németh Ketrin, Nagy Adrián Szilárd
Dátum:2020
ISSN:1222-569X 1582-5450
Megjegyzések:Influencers are present in our everyday lives, we see them at events, in advertisments, TV and papers, and in their "natural habitat": social media. It is not surprising considering that the fact that E-WOM has a stronger impact on consumer decision-making than traditional advertising techniques has been known for a long time. Moreover, advertisements are now consciously ignored by consumers, making influencer marketing an excellent alternative where the opinion leader formulates and publishes the message him- or herself. These individuals seem more approachable compared to traditional celebrities, as they provide insight into their daily lives making it easier to identify with them. Brands, in turn, can collaborate with the right influencers to create positive associations in the minds of consumers. Nowadays, consumers get the needed information about the products from social media and, as a result, make purchases, also they trust even an unknown individual`s recommendation more than brand ads. Consistent posting and the presence of socially accepted values in the posts are essential elements in influencer marketing, which must be complemented by active engagement with the followers. It may be worthwhile to start with a look at the number of the followers before starting a collaboration, but the results of the researchers came to a different conclusion. Some of them found that a large following bases does not always represent a real influencing force and it is more rewarding to focus on shared content and the brand- influencer fit. Others found that the number of followers correlated positively with consumer engagement. Interestingly however, even though followers recognize that they are encountering advertised content, they still use the information gained in their decision-making, and even a specifically urging and activating tone can encourage them to purchase. Thus authenticity plays a cruical role for both parties, and for this reason it is crucial how the product and the influencer itself is indicated in the advertised content.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Decision making
Advertising
Influencer marketing
Personal branding
Megjelenés:Annals of the University of Oradea Economic Science. - 29 : 2 (2020), p. 326-336. -
További szerzők:Nagy Adrián Szilárd (1975-) (gazdasági agrármérnök)
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5.

001-es BibID:BIBFORM096561
Első szerző:Tumiwa, Johan Reineer (SMEs Expertise)
Cím:Factor Influencing MSMEs Performance Measurement : A Literature Review / Tumiwa Johan, Tuegeh Octavia, Nagy Adrian Szilárd
Dátum:2020
ISSN:1222-569X 1582-5450
Megjegyzések:MSME is a significant determinant of economic growth, has an enormous contribution to national GDP, and help in creating jobs, and also played a critical role in a time of economic crisis. MSMEs is demanded to be able to compete in marketing their business. The writing of this article tries to explain how to measure performance in MSMEs with the size and assessment of existing performance. This study uses a literature research approach with secondary data collected through books, research reports, scientific journals, official agency documentation such as the Indonesian Central Statistics Agency. The empowerment of MSMEs becomes very strategic because of its high potential in driving the economic activities, and at the same time, becoming the source of income for most people in improving their welfare. The creation and development of local business that create jobs and potential economic opportunities are essential for the rural economy. The region can gain competitiveness and, in turn, can increase the local income and employment. The benefits of performance appraisal can be felt by the owner with a measure of business success that can be seen from the increased level of sales, increased capital, increasing the number of workers, increased levels of income and profits, and sales or a wider market. The evaluation of MSME's performance is carried out on the internal and external parties of MSMEs. Thus, the MSME's performance will be known from inside and outside MSME in order to achieve a successful business and be able to compete in national and international markets.
Tárgyszavak:Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Annals of University of Oradea. Economic science. - 29 : 1 (2020), p. 151-164. -
További szerzők:Tuegeh, Octavia Diana Monica (1986-) Nagy Adrián Szilárd (1975-) (gazdasági agrármérnök)
Internet cím:Intézményi repozitóriumban (DEA) tárolt változat
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