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001-es BibID:	BIBFORM094714
035-os BibID:	(cikkazonosító)3179 (WoS)000659806800001 (Scopus)85107876991
Első szerző:	Gazdecki, Michał
Cím:	Segmentation of Food Consumers Based on Their Sustainable Attitude / Michał Gazdecki, Elżbieta Goryńska-Goldmann, Marietta Kiss, Zoltán Szakály
Dátum:	2021
ISSN:	1996-1073
Megjegyzések:	The proposed study aims to segment consumers based on a sustainable approach to the consumption of food. The shift in consumers' attitudes towards more balanced food consumption can be one of the sustainability drivers for entire food chains and may result in more sustained energy usage in the whole food chain and implementation of farm to fork strategy to the practice. We considered consumers' attitudes as a multidimensional construct. Under this assumption, we asked respondents a series of questions related to the cognitive, behavioral, and affective components of an attitude. Data were collected from a market survey run among 433 consumers. We identified three consumer segments. The "Doers" segment exhibits sustainable behavior to a greater extent than the others. At the same time, they have less knowledge about the concept of food sustainability while the affective dimension was developed on an average level. The "Conscious" segment had well-developed cognitive and affective dimensions (which might indicate their openness to the information about sustainability positive feelings), however, it was not reflected in their behavior. Finally, the "Reluctant" segment, did not show a sustainable attitude towards food consumption in any of the analyzed dimensions. Answering the question of how common sustainable attitudes are may help in determining the market potential and in developing product and promotion strategies.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk sustainable consumption responsible consumption consumer segmentation sustainable attitude food products consumers behavior
Megjelenés:	Energies. - 14 : 11 (2021), p. 1-31. -
További szerzők:	Goryńska-Goldmann, Elżbieta Kiss Marietta (1981-) (közgazdász) Szakály Zoltán (1965-) (agrár-közgazdász)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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