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001-es BibID:	BIBFORM075307
Első szerző:	Katona Norbert István (közgazdász)
Cím:	Stratégiaalkotás monopolisztikus környezetben: Kutatási megközelítés tanulmányozása / Katona Norbert
Dátum:	2014
ISSN:	2064-4361 2064-437X
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok magyar nyelvű folyóiratközlemény hazai lapban
Megjelenés:	Taylor. - 6 : 14-15 (2014), p. 99-107. -
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM075297
Első szerző:	Katona Norbert István (közgazdász)
Cím:	Így készül a "szerencse": A Szerencsejáték Zrt. stratégiai időképe / Katona Norbert
Dátum:	2015
Megjegyzések:	The newest surveys on domestic competitiveness have highlighted the essential role of relative shortage of flexible, high-quality management and leadership tools in Hungary. On this basis, there might be laid more stress upon the knowledge-transfer among the actors of the academic research centers, the well-proved competitors living on the real market and monopolies, working under semi-fixed rules. This paper focuses on operation of the Hungarian market leader gambling company, from the view of strategic environmental indicators and responses have been given by Szerencsejáték Zrt., in the last 23 years. The outcomes of research have pointed out, that strategic operation patterns of Szerencsejáték Zrt. show significant correlation at first hand with the recent strategic shift-orientation reported on cutting-edge global oil-companies, at second hand with the strategic-operation observed during the years of ecological and political change in Hungary, and finally with the shift in crafting and implementing of local strategies, after the last financial crises.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok magyar nyelvű folyóiratközlemény hazai lapban vállalati stratégia PEST elemzés cégtörténet vizualizáció
Megjelenés:	Taylor. - 7 : 1-2 (2015), p. 127-135. -
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM075292
Első szerző:	Katona Norbert István (közgazdász)
Cím:	A szervezeti és humán stratégia kapcsolódásának azonosítása monopol vállalati példán keresztül / Katona Norbert
Dátum:	2016
Megjegyzések:	Goal of this study is to identify connections between organizational and human strategy on a basis of a corporation operating with its multiple product lines under monopoly market structure in the domestic gaming market. Based on relevant theoretical overview of organizational and personal strategies, I confirmed that human resources and internal motivation of employees are playing important part in crafting and implementing corporate strategy and these components show a close relationship to the organization's internal processes, culture and its structure. According to procedural analysis on strategy-making of Szerencsejaték Zrt., I detected that human sub-strategy shows close resembles with other functional strategies: in parallel with other functions, professionals working in human area also compile integrated functional strategy that supports core global business goals, while drawing up and implementing along the same, well-structured methodical scheme set up in advance. As a result, I revealed interest and cultural value patterns that are faithfully reflected to outcomes characterized by organizations operating under monopoly market structure. Overall, I proved value-focused connection between organizational and human strategies, and highlighted that is not possible to bypass the questions of human resource management as a key supporting factor of a global company performance.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok magyar nyelvű folyóiratközlemény hazai lapban stratégiai menedzsment humán stratégia stratégiai folyamatok
Megjelenés:	Taylor. - 8 : 3 (2016), p. 36-45. -
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM075287
Első szerző:	Katona Norbert István (közgazdász)
Cím:	The weight of stakeholders on gambling in the light of an industry-specific CSR measurement tool / Katona Norbert
Dátum:	2018
ISSN:	2064-4361
Megjegyzések:	Based on former research, a specifically designed international CSR measurement tool intended for gambling service providers has been devised by a group of researchers including the author of this study. The complex tool, being part of a series of researches and consisting of 86 questions, was first tested in Hungary and then in other four European countries (Sweden, Spain, Italy, and Croatia) by involving expert groups of state-owned gambling service providers and companies entitled to provide gambling services. In this study, the author examines the weight of stakeholders according to 11+1 dimensions, aspects, and the contents of the questions contained in the measurement tool, which is thus made suitable for international comparison. The study investigates the weight of the five gambling service providers through a desk research of their commercially sensitive data within the frame of the measurement tool and in their general CSR activities. This two-stage analysis has clearly shown that the primary guiding principles in the CSR activities of the five gambling service providers are responsible management of gambling services and certain groups of society and players. The comparative analysis of the companies' CSR campaigns aimed at engaging stakeholders revealed differences both in their approach and best practices, however, it did not verify any correlation between geographical location and the attitude towards responsibility. Nevertheless, the analysis managed to demonstrate yet again the need for the active shaping of the regulatory environment in order to regulate the conduct of the involved parties and facilitate differentiated business value creation.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény hazai lapban stakeholders gambling CSR
Megjelenés:	Taylor. - 2 : 2 (2018), p. 66-75. -
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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