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001-es BibID:BIBFORM077804
035-os BibID:(cikkazonosító)1802 (WOS)000464344500031 (Scopus)85068647634
Első szerző:Balsa-Budai Nikolett (PhD hallgató)
Cím:Attitudes of Voluntary Simplifier University Students in Hungary / Balsa-Budai Nikolett, Kiss Marietta, Kovács Bence, Szakály Zoltán
Dátum:2019
ISSN:2071-1050
Megjegyzések:The Lifestyle of Voluntary Simplicity (LOVOS) segment is composed of consumers who attempt to achieve sustainable consumption. The segment has been examined by only a few research studies so far, and none of them were conducted among Hungarian consumers. Therefore, the aim of our exploratory research is to examine the occurrence of the LOVOS consumer group among university students from Debrecen, Hungary. To achieve our aim, we first identified the five main value groups of the LOVOS lifestyle with an expert focus group interview. Based on the interview, a questionnaire survey was conducted among university students from Debrecen (N = 500). Based on the results, four value-based segments were identified, of which the Voluntary simplifiers' cluster (39.6% of respondents) reflected the characteristics of the LOVOS lifestyle to the greatest extent. Based on the literature, it seemed necessary to segment this group further in terms of their commitment to individual values. As a result, three further clusters were created, of which, the Holistic simplifiers' group (9.8% of respondents) showed the greatest commitment to the values of the LOVOS lifestyle. We concluded that the characteristics of voluntary simplifiers have already appeared among university students from Debrecen, but further research is needed to reveal the value orientation of the whole of Hungarian society.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
lifestyle
sustainability
simplicity
LOVOS segmentation
Megjelenés:Sustainability. - 11 : 6 (2019), p. 1-15. -
További szerzők:Kiss Marietta (1981-) (közgazdász) Kovács Bence (1992-) (közgazdász) Szakály Zoltán (1965-) (agrár-közgazdász)
Pályázati támogatás:EFOP-3.6.2-16-2017-00003
EFOP
Internet cím:Intézményi repozitóriumban (DEA) tárolt változat
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