Találati lista | Tudóstér

001-es BibID:	BIBFORM077041
Első szerző:	Soós Gabriella (közgazdász, tanár)
Cím:	The role of product-related information and factors impacting consumer attitudes during health-conscious food purchase in Hungary / Soós Gabriella, Biacs Péter Ákos
Dátum:	2018
ISSN:	1418-2106 2063-0476
Megjegyzések:	The aim of this study is to identify factors impacting consumer attitudes towards the purchase of functional foods, also known as foods with a positive physiological impact on health, in Hungary. Our work also focuses on the volume of information currently available to consumers when making such a choice, and on identifying consumer clusters. Particular attention is paid to the extent to which the available information can impact the respective purchase decision, which channels are used in obtaining such information, and which information is considered reliable or unreliable by shoppers. Based on the results of focus group research, we conducted a questionnaire-based survey (n=502). To reduce the high number and hard-to-interpret attitude variables, a factor analysis was performed, followed by the formation of consumer segments via cluster analysis according to the consumer attitude indicators. These segments were termed Health-conscious consumers, Consumers with limited information, The sceptics and The price conscious, and were characterised according to socio-demographic, behavioural and attitude variables. Then, we sought to identify the sources of information that would best address a given segment, and explored the efficiency of information transfer in the functional food market.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény hazai lapban functional food healthy consumption information process segmentation
Megjelenés:	Studies in Agricultural Economics. - 120 (2018), p. 32-40. -
További szerzők:	Biacs Péter Ákos (1940-) (vegyészmérnök, műszaki doktor, kémiai kandidátus)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
Borító:
Saját polcon:

001-es BibID:	BIBFORM077042
Első szerző:	Soós Gabriella (közgazdász, tanár)
Cím:	Fogyasztói attitűdök a funkcionális élelmiszer-fogyasztás területén / Soós Gabriella, Biacs Péter Ákos, Kiss Attila
Dátum:	2013
ISSN:	1786-3422
Megjegyzések:	The crisis of the food industry can be traced not only in Hungary but also in the economy of numerous countries in or outside Europe. Innovation can be an effective tool of handling the crisis, which will be expected to focus on the development of new products aiming to increase the demand. The growing number of civilisation diseases, rushing and sedentary lifestyle and our over-modernised world are all contributed to the stimulation of unhealthy everyday activities within the population. There is no surprise that the number of rate of the diseases due to unhealthy lifestyle is growing immensely. Hippocrates stated even in 5th century BC that everything we eat had an influence on our bodies. The consumers of this century seem to rediscover this ancient truth, because the role of health consciousness is increasing, although fairly slowly. A group of consumers have already started looking for such foods that are useful to consume or at least not harmful for the operation of the body. The answer for this challenge is provided by the development and marketing of functional foods,which can also be a possible way forthe organisations active in the field of food industry in the time of the crisis. A number of initiatives were undertaken to define functional foods and at present there is still no uniformly accepted version in the literature. In our work, however, we summarize the same criteria of each version.In order to underpin the development of health care products, the Eszterházy Károly College made a representative survey with the selection of 1000 people over 18 years within the Hungarian population. On the one hand, the survey was aimed to measure the awareness of functional food and on the other hand to find out more about the connection between the propensity to buy, the demographic extent and other personal factors. The study emphasized the mapping of consumer attitudes, the establishment of the ranking of the motivating and restrictive factors associated with the purchase of these products.We paid attention to the role of price and information, in orderto see how these factors affect the selection of physiologically favourable typesinstead of traditional foods. On the basis of some key factors including demography, property and attitude the consumers were ranked into consumer groups or clusters, thereby providing a basis for product positioning and creating a selective marketing strategy.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok magyar nyelvű folyóiratközlemény hazai lapban fogyasztói attitűd funkcionális élelmiszer klaszterelemzés
Megjelenés:	Élelmiszer, Táplálkozás, Marketing. - 9 : 1 (2013), p. 13-21. -
További szerzők:	Biacs Péter Ákos (1940-) (vegyészmérnök, műszaki doktor, kémiai kandidátus) Kiss Attila (1971-) (vegyész, angol-magyar szakfordító)
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
Borító:
Saját polcon: