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001-es BibID:	BIBFORM083728
Első szerző:	Barri, Hillary Gabriella
Cím:	The impact of viral marketing using social media platforms on brand awareness (case study: Laneige cosmetic) / Hillary Gabriella Barri, David P. E. Saerang, Johan R. Tumiwa
Dátum:	2017
ISSN:	2303-1174
Megjegyzések:	As the development of technology in this modern era, social media is used by companies as a medium to promote and introduce their products and services to consumers, and also impacts to build their brand. Then the phenomenon of viral marketing is become increasingly popular as part of today's marketing strategy. The purpose of this study was to determine the impact of viral marketing using social media platforms on brand awareness of cosmetic brand from South Korea, Laneige. Social media that represent each social media platform are Facebook, Youtube and Instagram. The data in this study were obtained from questionnaire that distributed to 100 respondents by using purposive sampling method, where the data is further processed by multiple linear regression method. From the analysis results show that viral marketing through these three social media simultaneously gives a significant influence in building brand awareness of 51.5%, but individually only Instagram shows a greater positive effect on brand awareness than the other two variables.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Jurnal EMBA: Jurnal riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 5 : 3 (2017), p. 3945-3954. -
További szerzők:	Saerang, David Paul Elia Tumiwa, Johan Reineer (1986-) (SMEs Expertise)
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM083725
Első szerző:	Djibran, Hanifah
Cím:	Analyzing the influence of motivational factors as antecedent variable on students entrepreneurial intention (case study on faculty of economics and business students Sam Ratulangi University) / Hanifah Djibran, David P. E. Saerang, Johan Tumiwa
Dátum:	2018
ISSN:	2303-1174
Megjegyzések:	Entrepreneurship development in the last few years has indeed become an issue of economic institutions ranging from regional, national and even international. There are several motivations for people who would like to reach what they want to achieve. Some of the people say they want to become entrepreneurs because they can make money on their own and set their own rules. This study aims to test the influence of motivational factors as antecedent variables on student's entrepreneurial intention. Three motivational factors are obtained in this research which are Tolerance for Risk, Need for Achievement, and Self-efficacy. These factors were adapted to explore on student's perceptions toward entrepreneurial intention, the survey information collected from 100 students of Faculty of Economics and Business Sam Ratulangi University, and the sample used in this research is the students in 6th (student who have already studied entrepreneurship). The results indicate that students have high motivation for involving the tolerance for risk, need for achievement, and self-efficacy conversely influences directly positively and significantly to entrepreneurial intention. For University, should concern about this issues because it has the closest relationship with students life.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Jurnal EMBA: Jurnal riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 6 : 2 (2018), p. 878-887. -
További szerzők:	Saerang, David Paul Elia Tumiwa, Johan Reineer (1986-) (SMEs Expertise)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM102941
Első szerző:	Mangindaan, Frenly
Cím:	Consumer preferences of offroad double cabin vehicle in Manado using ahp method (case study: Toyota Hilux, Isuzu D-Max and mitsubishi strada triton) / Frenly Mangindaan, David Paul Elia Saerang, Johan Tumiwa
Dátum:	2017
ISSN:	2303-1174
Megjegyzések:	Purpose of this study are to identify the most for customer in selecting and to determinant the most preferable double cabin car for customer in selecting off road double cabin vehicles in Manado. This study conducted in Manado City, and held at August 2016. This research use customer have experience riding or driving this three cars as the respondents which are: Toyota Hilux, Isuzu D-Max and Mitsubishi Strada Triton. The sampling design is purposive sampling with 30 respondents who has experience with Toyota Hilux, Isuzu D-Max, and Mitsubishi Strada Triton. Data analysis using analytic hierarchy process (AHP). The results using analytic hierarchy process are consumer preferences of offroad double cabin vehicle in Manado, influenced by: product quality attribute, price attribute, interior attribute, and comfort attribute. Consumer preferences of vehicles brand are: Toyota Hilux, Isuzu D-Max, as well as the Mitsubishi Strada Triton, with majority respondents are men, 31 to 40 years old, university graduate, and income between Rp 5 million to 7.5 million. The dominant factor affecting consumer preferences of double cabin vehicles in Manado is price attribute and followed by comfort attribute, interior attribute and product quality attribute. Consumer preferences towards offroad double cabin vehicles brand is Toyota Hilux. Recommendation of this research are The automotives company that distributes off road double cabin vehicle must pay attention to the findings of this study. It is important because these findings identify consumer preferences that reveal choice and have a great impact on overall performances of the company, especially in the segment of off road double-cabin vehicle
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 5 : 2 (2017), p. 2426-2436. -
További szerzők:	Saerang, David Paul Elia Tumiwa, Johan Reineer (1986-) (SMEs Expertise)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM103210
Első szerző:	Suoth, Jonathan G.
Cím:	The Influence Of Workload, Job Stress, And Effective Communication Towards Employee's Productivity At CV. Kombos Manado / Jonathan G. Suoth, David P. E. Saerang, Johan R, Tumiwa
Dátum:	2018
ISSN:	2303-1174
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Jurnal EMBA: Jurnal riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 6 : 3 (2018), p. 1318-1327. -
További szerzők:	Saerang, David Paul Elia Tumiwa, Johan Reineer (1986-) (SMEs Expertise)
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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