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001-es BibID:BIBFORM102940
Első szerző:Bororing, Tirza
Cím:Comparative analysis of perceived price, perceived quality and perceived value between male and female customers of KFC in Manado / Tirza Bororing, Joyce Lapian, Johan Reineer Tumiwa
Dátum:2017
ISSN:2303-1174
Megjegyzések:Human need to consume food to get energy in their daily activities. The development of franchise fast food restaurant is now growing rapidly and become very interesting phenomena in the Manado market. One of the fast-food restaurants are growing in Manado is Kentucky Fried Chicken (KFC). The purpose of this research is to analyze the differences between male and female customers of KFC in Manado determined from factors such as Perceived Price, Perceived Quality and Perceived Value. This research conducted by a quantitative method and the sample of this research is 100 respondents of KFC in Manado divided by 50 males and 50 females. By using an Independent Sample t-test, the result shows that there is significant difference between male and female customers in Perceived Price meanwhile there is no significant difference between male and female customers in Perceived Quality and Perceived Value. Based on the results, The Company should be more critical and more pay attention in order to re-structure their pricing strategy to compete with other fast food restaurants and just has to keep maintaining and improving the quality and value of the product/service to attract more new customers and to keep the loyal customers
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 5 : 3 (2017), p. 3426-3434. -
További szerzők:Lapian, S. L. H. V. Joyce Tumiwa, Johan Reineer (1986-) (SMEs Expertise)
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2.

001-es BibID:BIBFORM102912
Első szerző:Cahyani, Nidia Sri
Cím:The effect of brand image, perceived prce, and perceived quality on consumers' purchase decision of Pond's skin care product / Nidia Sri Cahyani, S. L. H. V. Joyce Lapian, Johan Reineer Tumiwa
Dátum:2017
ISSN:2303-1174
Megjegyzések:Beauty has been one of the important things for women. Nowadays, the use of skin care such as mouisturizer have become their daily routines, some of them are use skin care products from beauty clinics also use products that sale in the supermarket. The aims of this study are to analyze the effect of brand image, perceived price, and perceived quality on consumers' purchase decision of Pond's skin care product. This reserach is causal type of research which uses primary data obtained through questionnaires and uses Ordinal Regression Analysis. The population observed is people in Manado who have used Pond's skin care product with 100 respondents as the sample size. The result of this study shows that brand image, perceived price, and perceived quality have significant effects on consumers' purchase decision. For recommendations, the company must keep maintaining and improve their brand image, price, and the quality of produc Pond's.
Tárgyszavak:Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA: Jurnal riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 5 : 2 (2017), p. 354-362. -
További szerzők:Lapian, S. L. H. V. Joyce Tumiwa, Johan Reineer (1986-) (SMEs Expertise)
Internet cím:Szerző által megadott URL
DOI
Intézményi repozitóriumban (DEA) tárolt változat
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3.

001-es BibID:BIBFORM102913
Első szerző:Kumowal, Rivo Christian
Cím:The effect of store brand image and service quality towards customer loyalty at freshmart superstore Manado / Rivo Christian Kumowal, S. L. H. V. Joyce Lapian, Johan Reineer Tumiwa
Dátum:2016
ISSN:2303-1174
Megjegyzések:Customer loyalty has been recognized as the dominant factor in a superstore's success. The customer loyalty subject has become of increased interest to most superstore in the competitive situation over the last few years. Store brand image and service quality describes what customers are looking for that is likely to be advantageous to the Superstore. The objectives of this research are to analyze the effect of store brand image, and service quality towards consumer loyalty, simultaneously and partially. Data was analyzed quantitatively and through use of statistical package for social scientists (SPSS). The research method that used in this research is multiple linear regression analysis with the sample of the respondents is 100 samples that were obtained from all the customers who shopping in Freshmart Superstore Manado. The result from this research shown that the store brand image and service quality have a significant effects simultaneously on customer loyalty. Whereas store brand image does have positive effect but not significant partially to customer loyalty. This study reveals that store brand image and service quality in a superstore has a strong effect to bring customer satisfaction, trust, and commitment to being loyal customer. It can improve more by should keep and maintain the worker inside the store, especially in terms make an interesting services at Freshmart Superstore.
Tárgyszavak:Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA: Jurnal riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 4 : 1 (2016), p. 306-314. -
További szerzők:Lapian, S. L. H. V. Joyce Tumiwa, Johan Reineer (1986-) (SMEs Expertise)
Internet cím:Szerző által megadott URL
DOI
Intézményi repozitóriumban (DEA) tárolt változat
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4.

001-es BibID:BIBFORM102918
Első szerző:Lakada, M. N.
Cím:Analyzing The Financial Statement Using Horizontal-Vertical Analysis To Evaluating The Company Financial Performance Period 2012-2016 (Case Study at PT. Unilever IndonesiaTbk) / M. N. Lakada, S. L. H. V. J. Lapian, Johan R. Tumiwa
Dátum:2017
ISSN:2303-1174
Megjegyzések:The globalization of markets makes every business activity transcends the national border One of the multinational corporations that operated in Indonesia is PT. Unilever Indonesia Tbk. to survive and compete in the market the company not only focused on the strategy but also expected to be able to pay attention to the importance of financial statement for the continuity of the company in the market. This study is aim to know the financial performance of PT. Unilever Indonesia Tbk from 2012 to 2016.The researcher analyzed the data based on the secondary data which are the financial statements of PT. Unilever Indonesia Tbk from 2012-2016 by using Horizontal and Vertical analysis these two methods is used which aims to analyze the company financial performance. The secondary data is gathered through official site of Indonesia Stock Exchange that has the financial statement of PT. Unilever Indonesia Tbk. Descriptive quantitative approach is used in this research. After applied the horizontal and vertical analysis as a tools to evaluating the company financial performance, the result shows that the financial performance of PT. Unilever Indonesia Tbk has a good performance every analyzing year.
Tárgyszavak:Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA: Jurnal riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 5 : 3 (2017), p. 3985-3994. -
További szerzők:Lapian, S. L. H. V. Joyce Tumiwa, Johan Reineer (1986-) (SMEs Expertise)
Internet cím:Szerző által megadott URL
DOI
Intézményi repozitóriumban (DEA) tárolt változat
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5.

001-es BibID:BIBFORM102924
Első szerző:Rompas, Pamela Christania
Cím:The influence of service quality towards to customer satisfaction (study at BPR Prisma Dana Manado) / Pamela Christania Rompas, Joyce Lapian, Johan Reineer Tumiwa
Dátum:2016
ISSN:2303-1174
Megjegyzések:Service is the most important aspect in the banking sector. Customer satisfaction is one of the objectives of marketing activities in the marketing of goods and services for public consumption. A company can improve customer satisfaction by maximizing the care and services eliminate tedious and troublesome. This study aimed to examine the effect of Quality of Service to Customer Satisfaction, and to identify the variables that the dominant influence on customer satisfaction. The method used associative and data analysis techniques are Multiple Linear Regression to analyze the influence of assurance, empathy, reliability, response, as the reality of service quality variables for Customer Satisfaction. Results of Assurance, Empathy, Reliability, response, and the fact has a significant influence on customer satisfaction in BPR Prisma Dana Manado together. Guarantee a significant effect on customer satisfaction. Suggestions can be concluded that management BPR Prisma Manado Fund should consider Assurance, Empathy, Reliability, response, and the fact that a significant effect on customer satisfaction.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 4 : 1 (2016), p. 1588-1597. -
További szerzők:Lapian, S. L. H. V. Joyce Tumiwa, Johan Reineer (1986-) (SMEs Expertise)
Internet cím:Szerző által megadott URL
DOI
Intézményi repozitóriumban (DEA) tárolt változat
Borító:
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