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001-es BibID:BIBFORM115113
035-os BibID:(Scopus)85152767216
Első szerző:Nagy Adrián Szilárd (gazdasági agrármérnök)
Cím:Augmented reality improving consumer choice confidence during COVID-19 / Adrián Szilárd Nagy, Beata Bittner, Octavia Diana Monica Tuegeh, Johan Reineer Tumiwa
Dátum:2022
ISSN:1529-7314
Megjegyzések:During COVID-19, augmented reality gives a breakthrough on marketing products. This research aims to analyze the impact of augmented reality on consumer choice confidence through perceived media usefulness, where consumer knowledge will be a moderating variable between augmented reality on perceived media usefulness. The sample of this research is the consumer of Ray-Ban sunglasses who has experience trying the augmented reality application. Based on the statistical analysis, this research found that augmented reality significantly impacts consumer knowledge and choice confidence. This finding means that augmented reality technology is scientifically proven to bring the on-site shopping experience into virtual reality. This research will also contribute to more simple measuring PLS-SEM's model fit using SQRT formula.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Augmented reality
choice confidence
costumer knowledge
Megjelenés:Issues In Information Systems. - 23 : 2 (2022), p. 294-309. -
További szerzők:Bittner Beáta (1980-) (közgazdász) Tuegeh, Octavia Diana Monica (1986-) Tumiwa, Johan Reineer (1986-) (SMEs Expertise)
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2.

001-es BibID:BIBFORM103327
Első szerző:Tumiwa, Johan Reineer (SMEs Expertise)
Cím:The challenges to developing smart agricultural village in the industrial revolution 4.0. / Johan Reineer Tumiwa, Octavia Tuegeh, Beata Bittner, Adrian Nagy
Dátum:2022
ISSN:2391-4920 2391-7601
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Torun International Studies. - 1 : 15 (2022), p. 25-45. -
További szerzők:Tuegeh, Octavia Diana Monica (1986-) Bittner Beáta (1980-) (közgazdász) Nagy Adrián Szilárd (1975-) (gazdasági agrármérnök)
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DOI
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3.

001-es BibID:BIBFORM096561
Első szerző:Tumiwa, Johan Reineer (SMEs Expertise)
Cím:Factor Influencing MSMEs Performance Measurement : A Literature Review / Tumiwa Johan, Tuegeh Octavia, Nagy Adrian Szilárd
Dátum:2020
ISSN:1222-569X 1582-5450
Megjegyzések:MSME is a significant determinant of economic growth, has an enormous contribution to national GDP, and help in creating jobs, and also played a critical role in a time of economic crisis. MSMEs is demanded to be able to compete in marketing their business. The writing of this article tries to explain how to measure performance in MSMEs with the size and assessment of existing performance. This study uses a literature research approach with secondary data collected through books, research reports, scientific journals, official agency documentation such as the Indonesian Central Statistics Agency. The empowerment of MSMEs becomes very strategic because of its high potential in driving the economic activities, and at the same time, becoming the source of income for most people in improving their welfare. The creation and development of local business that create jobs and potential economic opportunities are essential for the rural economy. The region can gain competitiveness and, in turn, can increase the local income and employment. The benefits of performance appraisal can be felt by the owner with a measure of business success that can be seen from the increased level of sales, increased capital, increasing the number of workers, increased levels of income and profits, and sales or a wider market. The evaluation of MSME's performance is carried out on the internal and external parties of MSMEs. Thus, the MSME's performance will be known from inside and outside MSME in order to achieve a successful business and be able to compete in national and international markets.
Tárgyszavak:Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Annals of University of Oradea. Economic science. - 29 : 1 (2020), p. 151-164. -
További szerzők:Tuegeh, Octavia Diana Monica (1986-) Nagy Adrián Szilárd (1975-) (gazdasági agrármérnök)
Internet cím:Intézményi repozitóriumban (DEA) tárolt változat
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4.

001-es BibID:BIBFORM082089
Első szerző:Tumiwa, Johan Reineer (SMEs Expertise)
Cím:Microfinance and financial performance on SMEs in Manado - Indonesia / Johan Reineer Tumiwa, Octavia Diana Monica Tuegeh
Dátum:2019
ISSN:2398-9491
Megjegyzések:North Sulawesi is the suburban area with the potential for natural wealth is quite abundant: the sea is rich, the land is fertile, and nature is beautiful. Soil fertility is very clearly seen in the fertility of coconut, clove, and nutmeg plants as traditional commodities of this region. Rice and pulses also grow easily and fertile. The government together with the cooperative service and SMEs are trying to facilitate SMEs to get microfinance credit funds. This research aimed to see the significant difference in financial performance of nine Small Medium manufacturing Enterprises in coastal coast area before and after using funds microfinance credit in Manado. Based on the results shows that the financial performance of SMEs in Manado City from the year before using microfinance credit and after using microfinance credit is changing, which is the average value of the financial ratio analysis experienced good changes. SMEs should be more effective in utilizing existing resources to generate sales, and SMEs should know the condition of the company's financial performance in their business from time to time so that the future can anticipate and quickly taking decisions for possibilities that could happen in the future, and further improve the company's performance in the future.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Economics and Working Capital. - 1 : 2 (2019), p. 18-22. -
További szerzők:Tuegeh, Octavia Diana Monica (1986-)
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