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001-es BibID:	BIBFORM089564
Első szerző:	Bajnai Péter (közgazdász)
Cím:	Practical application of the balanced scorecard model, a balanced strategic indicator system / Bajnai Péter, Popovics Péter
Dátum:	2020
ISSN:	2360-2554
Megjegyzések:	The operating environment of business organizations has clearly changedcurrently. Given the complex context marked by globalization, intensifying competition, and rapidly changing consumer demands, it is not enough for managers to focus solely on the financial performance of businesses. The Balanced Scorecard model, as a multi-perspective, comprehensive, balanced indicator system helps implement multidisciplinary corporate management. The following analysis focuses on the corporate controlling function, its development and tasks and then on the Balanced Scorecard, which is closely related to controlling. The model aims to capture the operation of organizations from financial, customer, internal business and learning and growth perspectives and to linktheir strategy map to causally related indicators. The paper also looks into a possible way of developing the model in practice using a fictitious companyas an example. A balanced system of indicators can be developed after defining its central strategy, making a thorough analysis of its external and internal environment and establishing strategic sub-objectives. With the help of the Balanced Scorecard, the quantified directions needed to achieve a strategic goal can be determined based on understandable, interrelating indicators.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk Balanced scorecard Controlling Strategic sub-objectives Indicators
Megjelenés:	SEA -Practical Application of Science. - 8 : 24 (2020), p. 271-277. -
További szerzők:	Popovics Péter András (1978-) (agrárközgazdász)
Internet cím:	Szerző által megadott URL Intézményi repozitóriumban (DEA) tárolt változat
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